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Do Companies Bear Responsibility to Address ‘Environmental Justice’?

PRSay

Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds.

Company 147
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Brands Tackling Social Issues

5W PR

Consumers take in many considerations leading up to their purchase decisions. According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%).

Brand 157
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Has Gatorade Diluted its Brand?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. Among the leading competitors are Body Armor, Powerade, PRIME, and Electrolit. revenue of $1.3

Brand 85
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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. Three Takeaways from a Big Company Study. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies. Big companies do the Twitter; dabble with the rest.

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How Covid has impacted the climate change conversation on social

NewsWhip

In 2019, the Business Roundtable signed a historic pledge that tethered the relationship between companies, CEO’s, and climate change. IKEA, the Swedish company well known for its ready-to-assemble furniture, is now testing second-hand sales and buy-back programs for their customers. Enter IKEA. How does she do it?

Chemicals 148
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What Sean Spicer Can Teach Us About PR

ImPRessions - Crenshaw Communications

In a clever but dubious bit of newsjacking, the owner of the Bunny Ranch brothel offered Spicer a PR job at his company. A good PR person is focused on building relationships with influential media, who in turn reach actual consumers, or in this case, voters. Know your audience.

Chemicals 213
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Targeting Teens for E-Cigarettes

Mindful Marketing

In fact, certain high schools, like Plainedge High School in New York, have installed special chemical detectors in bathrooms to sense changes in the air and notify administrators when students are “vaping.” One good thing is that e-cigarettes don’t have as many harmful chemicals as burned cigarettes. Take Tide Pods.