Case Study, Crisis, Media and Media Training

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

JULY 19, 2017

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall.

Case Study

Case Study Crisis Management Crisis Study

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

JULY 26, 2017

Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . While they may be faster than Michael Phelps in the water , they are way too slow in controlling their narrative in the media. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself.

Case Study

Case Study Crisis Study Crisis Communications

PR Myth #6 – PR is Only for Crisis

PR for Anyone

JUNE 30, 2022

Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. And then there is positioning you an expert in your industry where you can regularly be featured in the media. But, yeah, PR and crisis, there’s obviously a need for that.

Crisis

Crisis YouTube Video Industry

Will Paula Deen’s Comeback be Successful, Or Did Last Year’s Crisis Bury Her Too Deep?

Melissa Agnes

FEBRUARY 19, 2014

Less than a year after her disastrous issue-made-crisis on account of her serious lack of proper crisis management , Deen has created a new company, Paula Deen Ventures, which is reported to be backed by Phoenix-based investor, Jahm Najafi. Or did last year’s crisis bury her too deep? Case Studies'

Crisis

Crisis Crisis Management Case Study Enterprise

The 22 Responsibilities of PR and What They Entail

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training

Training Media Training Reputation Crisis Communications

The 21 Responsibilities of PR and What They Entail

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training

Training Media Training Reputation Crisis Communications

Crisis & Reputation Management on Boards’ Radar

The Proactive Report

MARCH 21, 2017

KPMG’s 2017 On the Board’s Agend a report also has crisis and reputation management listed as a priority and notes that crisis prevention and readiness have taken on an increased importance and urgency for boards and management teams. A crisis can occur so much faster now and the information can spread like wildfire on social media.

Reputation

Reputation Crisis Social Media Google

The 20 Responsibilities of PR and What They Entail

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training

Media Training Crisis Communications Conference Training

Why You Should Hire a Crisis Communications Agency?

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications

Crisis Communications Crisis Agency Communications

Newsjacking is an Effective Tool in your PR Toolkit

Landis PR

FEBRUARY 12, 2024

Here’s one example; when Bruce Willis’ aphasia diagnosis was announced, the Landis team offered up experts on the disorder from client Centre for Neuro Skills (CNS) to local media. Have they been media trained? How can you newsjack to support your strategic communications program? Prepare your subject matter experts (SMEs).

Tools

Tools Case Study Media Training Local

Pitching Multiple Media Outlets

PR for Anyone

JULY 28, 2022

Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. Take your diamond, aka your story, and think of each facet as a different media outlet. Watch that and then figure out which media outlets you.

Pitching

Pitching Media YouTube Interviews

Easy Trick to Land in the Media

PR for Anyone

DECEMBER 8, 2022

December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today! I didn’t think of that!”

Media

Media Pitching Privacy Video

What to do with Media Appearances

PR for Anyone

SEPTEMBER 8, 2022

You’ve landed in the media. Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again. It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on social media. It’s.

Media

Media YouTube Video Interviews

Back to School Media Pitches

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Watch this week’s PR Tip here.

Pitching

Pitching Media Insurance Insurance

Positioning Yourself as a Media Expert

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. PR FOR ANYONE. Anyone can get publicity!

Media

Media Nonprofit Pitching Television

The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. This method has been tried and tested in MBA and PR programs alike.

Communications

Communications Case Study Training Reputation

Why you actually have to plan for the outrage culture now

Communications Conversations

DECEMBER 17, 2019

And, while it’s fun to debated and discuss such case studies on the internet (I talked about the South Dakota campaign here ). The bigger question, to me, is this: Do we now need a full-blown crisis plan to accompany our ad campaigns in the event the Internet Flash Mob decides to congregate around our brand? Crisis 101.

Case Study

Case Study Crisis Media Training Training

Coronavirus and Communications: We’re Here to Help

Barokas

MARCH 16, 2020

And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner.

Communications

Communications Case Study Conference Resources

Pitching News Today

PR for Anyone

SEPTEMBER 1, 2022

So just paying attention to the news cycle and what is happening in it, can easily allow you to be in the media regularly. Check out social media and what people are talking about. And that’s where media comes in. What are people saying on these media outlets? See my story in the video about Steve and what he did.

Pitching

Pitching Video YouTube Viral

Newsjacking Idea

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Get creative in your media pitches. Give the media something different – something that is fun and outside of the box.

Pitching

Pitching Television Trends YouTube

Why Publicity?

PR for Anyone

AUGUST 4, 2022

With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. They call it earned media because you didn’t pay for it, you earned it based on your credentials and value to a news outlet’s audience. So you have paid media and you have earned media.

Publicity

Publicity YouTube Advertising Advertising

Go from Established to Known

PR for Anyone

OCTOBER 13, 2022

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. 3StepstoPRSuccess.com.

YouTube

YouTube Video Industry How To

What to Pitch in October

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Watch this segment of a client who landed in the media for this and watch this incredible story of preventing domestic violence. Pick one of these and start pitching the media today! what you can pitch your local media for the month of October. It’s almost October.

Pitching

Pitching Financial Small Business YouTube

What is Technology PR?

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This can include investors or customers.

Technology

Technology Product Launch Crisis Management Case Study

Pitch the Media Today

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance. And… if you are a regular media pitcher, this could be the perfect time for you to get booked! Transcript. It is July 15th.

Pitching

Pitching Television Media YouTube

Pitch the Media Regulary

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. It’s the breaking news stories where we take what’s trending and create media stories around that which we call newsjacking. PR FOR ANYONE.

Pitching

Pitching Media YouTube Video

How to Prepare & Coach Executives Through Media Interviews

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. Here are some of his top tips: How to Prepare for a Media Interview.

Interviews

Interviews How To Media Media Training

7 Ways To Crisis-Proof Your Brand

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. When it comes to a brand reputation crisis, digital media is the great leveler.

Crisis

Crisis Airlines Brand Branding

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Brad Marley | Yelram Media. Are you active on social media (at least the top one or two platforms where your audience spends time)? Media coverage progresses.

Marketing

Marketing Employee Content Marketing Training

Public Relations Today

Crisis Management 101: Shark Week Case Study, Pt. 1

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3