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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. To win their hearts and bookings, brands need to shift gears. That’s where content marketing takes off.

Travel 78
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Navigating the Travel Landscape: 2024 Trends and Transformations

Burrelles Fresh Ideas

Wellness travel evolves: As holistic well-being takes precedence in the minds of travelers; wellness tourism is undergoing a transformation in 2024. In 2024, conscious consumerism continues to drive demand for eco-friendly accommodations, carbon-neutral transportation, and responsible tourism experiences.

Travel 90
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The world now spins a story

Mark My Words

Yesterday we got the news that Starbucks is to back a social storytelling start up. Today storytelling is colonising every aspect of business, taking precedence in the order of things. Advocacy messages, whether for a cause or a brand, automatically invite scrutiny (think politics) They prompt us to put our defenses up.

Tourism 60
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Beach and Coastal Tourism: Coastal areas, such as beaches, lakes, and resorts, often see a surge in visitors during the summer. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. may not need to market themselves as the demand is already there.

Travel 40
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Curacao Tourist Board tells their story

Presspage

We spoke with Angelo Harms, Digital Marketing Manager at Curacao Tourist Board about his role and responsibilities and the results they have achieved by using PressPage to tell the ‘Curacao story’ Promoting the beautiful destination Although Curacao is a well known holiday destination, there is always work to be done.

Tourism 122
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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market. How can I improve my teaching to better train my students? What else should I be doing to help students excel?

Education 150
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22 PR Rock Stars of the Future

Communications Conversations

Beyond her excellent work in the classroom, Brown serves in leadership roles across campus, which include being the president of the Southern Miss Association of Black Journalists and the vice president of meetings and events for PRSSA, as well as the marketing director for Southern Miss United way. Kathryn Duke, @dukekathryn. Thomas Reese.

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