Branding, Interviews, Media Training and Television

You Land the Interview and Then. the Unexpected Happens

PR for Anyone

JULY 15, 2020

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. How to politely break in and be heard if the host is dominating the interview.

Interviews

Interviews Television Film Media Training

Journalists

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! PR FOR ANYONE.

Television

Television Pitching Interviews Radio

Getting the Yes When Pitching the Media

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. I have interviewed so many journalists. You pitch them in a way they want to be pitched. It was all about a new product.

Pitching

Pitching Television Media Interviews

How to Build a Brand with Social Media

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. It’s an amazing tool to use to grow your brand. Color is not the only aspect of your brand.

Social Media

Social Media How To Brand Branding

Positioning Yourself as a Media Expert

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. We give them their ideal interview.

Media

Media Nonprofit Pitching Television

PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. Beyond generating brand visibility, what do you want your PR coverage to communicate? Remember that media begets media.

Media

Media Interviews YouTube Hotels

Virtual Background

PR for Anyone

DECEMBER 1, 2021

Also consider your brand. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel. This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. PR FOR ANYONE.

Interviews

Interviews Video Film Industry

Good Stories

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. I could actually probably tie in a pitch to that because my brand is so aligned with pink and I could do a branding pitch about how to brand your business. Start pitching the media and let me know all of your success stories. What to Pitch When.

Pitching

Pitching Television System Local

Why Publicity?

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” And start pitching the media because it will just elevate your brand.

Publicity

Publicity YouTube Advertising Advertising

Pitching Multiple Media Outlets

PR for Anyone

JULY 28, 2022

Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. I have a show on there called PR Champions, and I interview really amazing people in the PR space. He said to think of your story as a diamond.

Pitching

Pitching Media YouTube Interviews

Media Training Lessons From Oprah Winfrey’s Interview With Prince Harry and Meghan Markle

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.

Media Training

Media Training Training Interviews Media

Back to School Media Pitches

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. But think about that if you have a product, service or brand related to moving into a dorm room, moving in your first apartment. Transcript. It is the end of August.

Pitching

Pitching Media Insurance Insurance

Influencers

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. Whose audience will engage and be interested and click through to learn about your product, service or brand? It’s s dicey question. They can be valuable IF you find the right one. It is an option. So, download that.

How To

How To Brand Branding Financial

Pitch Around Elon Musk and Twitter

PR for Anyone

APRIL 26, 2022

” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. Having you pitch the media. We had some huge news this week with Elon Musk buying Twitter.

Twitter

Twitter Pitching Financial Video

Pitching News Today

PR for Anyone

SEPTEMBER 1, 2022

They’ve built a product, service or brand and now they are ready to be known. So when you do land that interview, you nail it. So enjoy the tip and I can’t wait to see you in the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching

Pitching Video YouTube Viral

Position Yourself as an Expert in Your Industry

PR for Anyone

JUNE 23, 2021

Do they see interviews, media, articles featuring you as the expert? Is the branding consistent? If you like this tip, if you’d like to learn more about landing in the media or messaging or branding, go to CaptivateandCashIn.com/Blueprint and download your blueprint. One way to do this is through niching.

Industry

Industry Social Media Google Training

PR Myths

PR for Anyone

MAY 18, 2022

Your messaging needs to be on point so that not only the media but also any potential clients or customers know what you do for them right away. Do you make a good interview? By having all of that out there, you make it so much easier for the media to say “Yes!” Are you good on video?

YouTube

YouTube Video How To Pitching

PR Campaign Examples

PR for Anyone

NOVEMBER 4, 2021

We have examples of products, services, and brands so we cover the gamut of everyone and you can see how people have had success pitching the media. and then look at the success stories, and you’ll see so many different examples of how people got in the media and it’s all different kinds.

Examples

Examples Pitching YouTube Video

Pitch Ideas

PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. So download that and pitch away and I’ll see you in the media. Hard to think that far ahead. It’s all possible! Hi everybody.

Pitching

Pitching Nonprofit Financial Insurance

Overcome Challenges in Your Industry

PR for Anyone

JULY 22, 2021

If you like this tip and you’d like to learn more about pitching and branding and messaging download our free blueprint at CaptivateandCashin.com/Blueprint. So I want you to think about that and I want you to formulate a pitch related to that. So that is this week’s PR tip. There’s no cost.

Industry

Industry Pitching How To System

Advertising vs Publicity

PR for Anyone

MARCH 30, 2022

3 – publicity is what we call “earned media.” Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s the age-old question… what is more impactful to a business – advertising or publicity?

Advertising

Advertising Advertising Publicity YouTube

PR Myth #2

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. I’ve interviewed so many journalists. Once upon a time, yes, a press release meant something and only solid news stories were sent out.

Pitching

Pitching Television Interviews YouTube

Pitching the Media – with Jennifer Chan from People and InStyle Magazines

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Want to stand out, get your pitch read and actually land in the media?

Pitching

Pitching Fashion Media Interviews

Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

These contacts can be a gold mine of information and access, particularly when it comes to cracking morning television or top-tier print publications. And when it comes to broadcast media, contributors often have greater flexibility to work in brand messages or feature products than actual network television employees.

Television

Television Interviews Engineering Tools

Video Strategy Plan

PR for Anyone

APRIL 13, 2022

93% of businesses gain new customers as a result of branded video content. To me, the biggest statistic that stands out in this is that 93% of businesses gain new customers as a result of branded video content. And there is one theme that is really underlying in all my interviews and I’m going to share that with you.

Video

Video Strategy YouTube Interviews

What to Pitch the Media in Spring

PR for Anyone

APRIL 6, 2022

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. Should they rent? Transcript.

Pitching

Pitching Television Media Real Estate

PR Rock Stars: Solo PR Consultant Peg Roessler

Communications Conversations

JULY 18, 2019

Although it was long overdue, the timing seemed right to interview this PR Rock Star. I think everyone has a skill that best suits them; for me that’s media relations. You also do a ton of media relations-TV work in town. Regardless, I treat every media interaction with integrity and honesty. What kind of work do you do?

Local

Local Course Community Interviews

Public Relations in Marketing

PR for Anyone

NOVEMBER 11, 2021

Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. And are you listening to what people are saying about your product, service or brand? Here is a video I did to help you find the right journalists. Community Relations. Do you have a blog?

Publicity

Publicity Marketing YouTube Video

Public Relations Today

You Land the Interview and Then. the Unexpected Happens

Journalists

Trending Sources

Getting the Yes When Pitching the Media

How to Build a Brand with Social Media

Positioning Yourself as a Media Expert

PR Secrets For Scoring Great Media Coverage

Virtual Background

Good Stories

Why Publicity?

Pitching Multiple Media Outlets

Media Training Lessons From Oprah Winfrey’s Interview With Prince Harry and Meghan Markle

Back to School Media Pitches

Influencers

Pitch Around Elon Musk and Twitter

Pitching News Today

Position Yourself as an Expert in Your Industry

PR Myths

PR Campaign Examples

Pitch Ideas

Overcome Challenges in Your Industry

Advertising vs Publicity

PR Myth #2

Pitching the Media – with Jennifer Chan from People and InStyle Magazines

Six Ways To “Hack” Your PR Program

Video Strategy Plan

What to Pitch the Media in Spring

PR Rock Stars: Solo PR Consultant Peg Roessler

Public Relations in Marketing

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