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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. Here’s how it works. For more on how PR turns prospects into customers , see our earlier post. Support employer branding.

B2B 334
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Creating Contagious Content for Moms: What Brands Need to Know

Polaris

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. Brand: Mabel’s Labels.

Branding 100
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13 Ways a LinkedIn Profile Makeover Sets off Success Sparks

wiredPRworks

Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network , and be the person your target companies, but don’t think you have the skills to create an Ultimate LinkedIn Profile Makeover? The summary section is the place to make your personal brand statement. Get started with this post!

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How to Boost PR Campaigns With Social Data

Beyond PR

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . About Jason Edelboim.

Data 70
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

So, while the latter is the bigger category, the former still commands more interest. >>> The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts.

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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. How to know when to bring in the PR professionals. How to deflect attention from a rival expected to announce any day?

Company 136
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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

As you’ll see below, we’ve broken down audit questions by each of these categories. This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. Customer service? Is it your culture? Goal completions.