article thumbnail

Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. When it comes to online reputation management, ReputationDefender is the oldest and one of the most reputable players in this space. Monitoring your personal brand.

Brand 234
article thumbnail

Facebook’s Cambridge Analytica Crisis Was Not Just Preventable—It Is A Giant Missed Opportunity

Melissa Agnes

One of the things that I love about issue management, is the opportunity that it presents to organizations. Opportunity to develop unbreakable relationships with your stakeholders, build brand trust and credibility in your marketplace, and strengthen your overall culture, productivity, and profitability.

Crisis 160
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Our Weekly Roundup of Awesome Links is Back! #CrisisRoundup

Melissa Agnes

We’ve also decided to brand it. As I’m not a super huge player in #FollowFriday, we’ve decided to start a new Friday hashtag for content-creating rockstars in the fields of crisis, issues and reputation management. So here you have it, this week’s #crisisroundup: From The Crisis Intelligence Blog.

article thumbnail

The Importance of Ethics and Authenticity in a PR Career

5W PR

Ethical PR practices, such as providing accurate information, avoiding deception, and respecting privacy, help PR professionals build and maintain trust with clients, stakeholders, and the public. Crisis management Authenticity is invaluable during times of crisis.

Ethics 88
article thumbnail

A PR Guide to Strategic Silence

ImPRessions - Crenshaw Communications

It may be unnecessary or even counterproductive to join the fray when brand ambassadors, or regular customers, are already on the case. Strategic silence was the best course of action here, because any interjection by the brand would have probably amplified the negative attention and fueled greater criticism. When silence makes sense.

SEO 227
article thumbnail

5 Tips For Responding To Negative Online Reviews

The Hoyt Organization

Negative reviews can hurt your brand’s reputation and turn away potential customers. Monitor Comments & Prioritize Responses Based On Severity Social listening lets you know conversations taking place around your brand and products. It gives you insights into customer concerns and perceptions about your brand.

Policies 101
article thumbnail

When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. It’s not always about crisis management.