Remove Branding Remove Consumer Remove Infographics Remove Survey
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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic


So we put together a survey and gathered some topline information about how practitioners are using content, what they are producing and why. Check out the survey highlights in our original infographic and read more in our news release. Survey shows 64% of #PR and marketing pros will Click To Tweet.

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Social Dads: Profile of a Father on Social Media [Infographic]

Sword and the Script

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.


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How to Ideate a Successful Survey Campaign


I set out trying to write a post about creating a successful survey campaign from start to finish. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Leverage keyword research. If so, I challenge you to stick with me.

Survey 90
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Marketing 177
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How To Make Surveys Work For PR

ImPRessions - Crenshaw Communications

A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? Like any PR vehicle designed to generate positive press response, the success of even an inexpensive omnibus survey begins with careful design and a strong media strategy. Always begin at the end. .

Survey 136
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The Modern Press Release: How to Own and Amplify Your Brand Story With Multimedia


Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. reveals,” “shows,” “announces,” etc.)

Brand 145
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How To Make PR Surveys Work Harder

ImPRessions - Crenshaw Communications

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Survey data is good for a year, at least.

Survey 120