Reputation Us

JANUARY 11, 2016

Data security must be heightened to avoid Health Insurance Portability and Accountability Act violations that can negatively impact your organization’s reputation. As health care consumers feel empowered and encouraged to share their feedback and voice their opinions, they build a personal connection with health care brands.

Communications 60

Communications Insurance Insurance Privacy 60

Solo PR Pro

JANUARY 14, 2020

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. 3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. – Terri Thornton , Owner, Thornton Communications. It worked out better than I could have hoped.

Insurance 110

Insurance Insurance Banking Groups 110

PR Job Coach

MARCH 29, 2012

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile. Consistency is important.

Facebook 160

Facebook How To Construction Insurance 160

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. RW: I work with Family & Community Somerset County (FCSSC) and it has opened my eyes to the need for care in our community.

Media Relations 69

Media Relations Media Insurance Insurance 69

Communications Conversations

MAY 1, 2015

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. He recognized early how Twitter could help him and AmFam on several fronts, including driving deeper connections with agents and employees, as well as simplifying his life by aggregating news and information into one place for easier consumption.

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. She’s a former colleague and friend and currently heads communications for the Auto Care Association. employees in the U.S. – It’s massive – 4.6M

Marketing 79

Marketing Data Wireless Industry 79

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. You will also have to pay for things such as insurance deductibles and additional security. It’s said that if you fail to plan, then you plan to fail.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

ImPRessions - Crenshaw Communications

MAY 28, 2019

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? But an insurer for people with the leisure time and wealth to collect vintage Maseratis has a special opportunity. Be entertaining.

Brand 249

Brand Branding Insurance Insurance 249

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Direct marketing to customers and employees through timely emails is also useful.

Leadership 353

Leadership Insurance Insurance B2B 353

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? If you package it with the right storytelling foil, the community might be more receptive to it. I don’t blame you for thinking that.

B2B 49

B2B Social Media Strategy Media 49

Waxing UnLyrical

MARCH 8, 2013

health insurance cost and affordability (certainly something I know I will be thinking about in the future, as and when I start hiring employees). You saw (I hope) my post on Oxfam’s Behind the Brands campaign. Some of them: the state of the economy (no surprise). Based in the Washington, D.C.,

Internal 96

Internal International Case Study Insurance 96

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. Next week we are going to have a whole brand new lineup. You have yourself a safe and enjoyable weekend. Dave Oates: Yeah, be well.

Crisis 78

Crisis Local Facebook Social Media 78

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”

Healthcare 59

Healthcare Content Marketing Industry Trends 59

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess. Gillette Gets Woke.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess. Gillette Gets Woke.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156