Branding Community Customer Service Viral 
Communications Conversations
MAY 29, 2019
While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” Your brand was just getting started on Facebook.
Communications Conversations
SEPTEMBER 3, 2019
One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.
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ImPRessions - Crenshaw Communications
JANUARY 28, 2018
Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. The Winners.
Engage PR
JANUARY 6, 2018
in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.
Sword and the Script
JUNE 3, 2020
And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.
Prohibition
JANUARY 17, 2022
Because of their intrinsic accessibility and prominence, social media posts have become the face of an organisation, allowing the public to see how well customer service concerns are handled. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.
prTini
SEPTEMBER 5, 2014
Want to Go Viral? Brand Anonymity is Dead: Meet Community Manager 2.0. How to Leverage a Personal Touch to Enhance Customer Service (client). Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. The Dangers of Cause Marketing. It’ll Take a Lot More Work Than You Think.
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