PR in High Definition
JANUARY 30, 2024
There’s also the personal brand of Elon Musk, who continuously seems woefully unprepared for responding to criticism aimed at X (formerly Twitter). Mistakes are inevitable, and the effects can either be short-lived or they can have the potential to cause long-term damage to a brand’s reputation.
Solo PR Pro
OCTOBER 5, 2021
He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. I helped them recognize the importance of clear internal communications. In 1997, when USA Today moved him from D.C.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Stephen Waddington
JANUARY 27, 2019
Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. BETT had an international feel with a notable rise in exhibitors from Asia. There are powerful insights for internal and corporate communication.
Melissa Agnes
MARCH 6, 2018
Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Determine your current processes of internal escalation.
Melissa Agnes
JULY 26, 2016
Over the last few years, we’ve watched countless brands suffer cyber security incidents of mass destruction, from Target to Ashley Madison , to the Panama Papers , and the list goes on. Step 2: Develop your internal escalation process. Step 4: Draft your playbook and crisis communications handbook.
NewsWhip
JUNE 10, 2021
So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? That is a risk. It’s a framework, Ben. Ben: Gotcha.
Beyond PR
APRIL 22, 2016
The key to remember is that there’s no universal crisis handbook you can order and put on your shelf. Crisis Practice at Burson-Marsteller, and Patrick Hillmann, Senior Vice President at LEVICK, will discuss: How to get internal and external stakeholders aligned on your brand’s message. What to do during the onset of a crisis.
Expert insights. Personalized for you.
62 
Let's personalize your content