Brand, Data-Driven PR and Mobile - Public Relations Today

How DOES Mobile Change The Brandscape?

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. In the internet of a decade ago, users experienced brands primarily through web browsers.

Mobile

Mobile Examples Brand Branding

3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. An asset that can earn branded media coverage is valuable — and that’s not all. Data-driven coverage can establish a brand as a category expert or leader.

B2B

B2B Data Retail Survey

Demystifying PR ROI

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. Make Data-Driven PR Decisions. Four steps to implementing a PR Attribution plan: Understand Business Objectives: Identify business goals.

Analytics

Analytics Measurement Data Technology

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

AUGUST 8, 2017

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

Storytelling

Storytelling Data Data-Driven PR Print

Top Public Relations Trends in 2018: Introduction

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications.

Trends

Trends Publicity SEO Advertising

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

AUGUST 8, 2017

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

Storytelling

Storytelling Data Data-Driven PR Print

SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. Christopher S.

Employee

Employee Data-Driven PR Communications Software

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy.

Facebook

Facebook Social Media Mobile Video

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy.

Facebook

Facebook Social Media Mobile Video

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy.

Facebook

Facebook Social Media Mobile Video

Should you stop using hashtags in social media content?

Shift Communications

JUNE 15, 2015

Exxon Mobil. Where a brand had more than one social media page or profile, we chose the page with the largest audience. SHIFT examined the social media engagement of posts from the Fortune 10 companies over the last year, June 15, 2014 – June 14, 2015: Apple. Berkshire Hathaway. Ford Motor Company. General Electric. Phillips 66.

Social Media

Social Media Media Facebook Policies

Coming Full Circle – From Tech PR and Back Again

Shift Communications

MARCH 8, 2016

You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. The results were national, brand defining coverage. . Not as much as you’d think. Genuine Curiosity.

Skype

Skype Creativity Education Construction

Share your data for a better PR program

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data

Data Data-Driven PR System Analytics

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling

Storytelling Data Data-Driven PR Infographics

PR and Marketing in 2015: The Road Ahead

Shift Communications

JANUARY 5, 2015

As businesses and brands, this is one of the key challenges facing us. While some well known, loved brands will likely see their demise in the year ahead, new challenger brands will take their places. For brands with some advertising budget, the paid media world offers more choices and power than ever before.

Marketing

Marketing SEO Advertising Advertising

The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Video, photos, infographics and the like are necessary in a mobile and digital world. Find photographers that you respect and study their craft.

Communications

Communications Analytics Infographics Data-Driven PR

How DOES Mobile Change The Brandscape?

3 Best Practices For Using Data In B2B PR

Demystifying PR ROI

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Top Public Relations Trends in 2018: Introduction

Data-Driven Storytelling – The PR Gift That Keeps on Giving

SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

State of Social Media Q3 2015: Facebook has 1.5 billion people

State of Social Media Q3 2015: Facebook has 1.5 billion people

State of Social Media Q3 2015: Facebook has 1.5 billion people

Should you stop using hashtags in social media content?

Coming Full Circle – From Tech PR and Back Again

Share your data for a better PR program

How Data-Driven Storytelling Drives PR

PR and Marketing in 2015: The Road Ahead

The Top 5 Skills That Young (And All) Communicators Should Develop

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