ISEBOX
FEBRUARY 26, 2016
Oktavia is a PR Exec for a large pharmaceutical company. if you are a pharmaceutical communications professional, you know Oktavia’s task list all too well. The integration of multimedia content (images, infographics, video, studies) has been a major boon to pharmaceutical media relation’s efforts. Speed matters.
Cision
MAY 17, 2016
Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success. I knew that I wanted to be around creative people so I majored in graphic design and minored in fine art. How can brands appeal to a diverse audience? Rapid Fire Round.
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PRSay
MAY 9, 2023
A case in point is the brand S’well. It’s unlikely that any amount of paid advertising would have built the same value for the brand. With pharmaceuticals for instance, patients might talk to doctors months later about a treatment they had seen in an earned media placement. EMV is starting to sound like a reincarnation of AVEs.
ImPRessions - Crenshaw Communications
MAY 20, 2019
Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.
ISEBOX
OCTOBER 26, 2016
And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. Round 1- Mobile Responsive: We never know where, or how our audience is going to receive our pharmaceutical campaign content. And they need digital teams to adapt to their branding and vision. ISEBOX: YES. Advantage: Draw.
Cision
JULY 28, 2016
Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?
Cision
SEPTEMBER 23, 2016
With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. When done right, they can be creative and compelling. An A-list celebrity.
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