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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Millions of people read Monster’s content each month.

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How to Leverage Emotions to Boost Digital PR

Cision

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, which emotions do you need to target to make your content more shareable? So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand.

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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget. The takeaway? It comes down to three reasons: Fear. Lack of buy-in.

B2B 94
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Crafting the Perfect Buyer Persona: A Step-by-Step Guide

Contently - Strategy

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. What Is a Buyer Persona?

Survey 99
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Behind the Headlines With Neil McAllister

Cision

What are you most looking forward to in your new position as media and content director at Blanc & Otus? Blanc & Otus has a diverse portfolio of clients, some of them in markets that I haven’t been exposed to before. With so much content saturating the marketplace today, how can brands stand out? We’re numb to it.

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How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

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Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

Community member Matthew Hurst chimed in: @shonali q7: I made an IFTTT recipe to track brand mentions and links on Reddit since there aren’t great tools for that site yet #measurepr. Remember how last week we were talking about how community is really what powers successful content marketing ?