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Comparing top 2021 media monitoring vendors

Onclusive

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . Media monitoring must be comprehensive. Or, join conversations that our audiences are having today.

Media 370
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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? They are your partners and brand representatives, working to achieve your business goals. The comparisons between lawyers and communications professionals are endless. In PR it’s the same.

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. We know they are rare in comparison and that is what makes them so important to acknowledge. Technology means continuous learning. Reputation management – more 24/7 than ever. Video is never, ever going away.

YouTube 136
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My favourite PR campaigns and stunts across the last year

Wildfire

Back in September 2018, New Zealand life insurance comparison website, LifeDirect. cleverly killed off the brand’s famous sloth mascot in its TV ad in a bid to revive the brand amongst a younger demographic who view death as a distant issue, and persuade viewers to plan for their own deaths. Drumroll please…. Siemens FABRIC.

Fashion 40
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Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. The potential to technology may be unlimited, but the human condition is finite. 34% say 1 to 3 months.

B2B 64
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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. By comparison, users make an estimated two trillion searches on Google per year. If you enjoyed this post, you might also like: Brands Be the Content Customers Want…Not Next to It [UML].

Tools 60
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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. It provides monitoring for print news, online news, broadcasts, podcasts and social media. Second, the platform is built on modern technology.

Tools 158