Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

OCTOBER 16, 2017

I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. As an example. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?” I still think it. . Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

JANUARY 14, 2020

We work with the entire supply chain of what’s called the auto care industry: manufacturers of parts (like brakes, headlights, or oil filters), warehouse distributors of parts, retailers of parts (like the AutoZone or O’Reilly down the street) and the service centers and technicians that install the parts on your car (your shop).

Marketing 79

Marketing Data Wireless Industry 79

prTini

APRIL 19, 2016

For all the talk about storytelling, content marketing and “humanizing brands” — it’s not nearly as effective if the brand can’t participate in real-time dialogue. From May 7th-July 3rd, 2015 he sent 959 tweets to brands reading “I love you [brand Twitter handle] #brandlove.”

Retail 28

Retail Community Storytelling Social Media 28

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. As far as what I was most proud of, I’d have to say it was the new community relations program.

Sports 113

Sports Travel Television Agency 113

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

MAY 16, 2019

There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. It’s a brand led agency that was keen to break out of the London bubble and build a team in the North East. She urged encouraged students to hone skills in creativity, storytelling and pitching.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

prTini

MAY 25, 2016

Recently, a member of the Geben team had an interaction on behalf of a client—a Fortune 100 retail brand—that got me thinking about the art of conversation. The customer tweeted at the brand right away—she was a true Gilmore Girls fan—and instantly we had it: the perfect opening for a real conversation! They are complementary.

Storytelling 37

Storytelling Community Retail YouTube 37

Marketwired

FEBRUARY 16, 2016

in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA). Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. Be different, but live to the brand promise: Gini Dietrich . She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. July is Global Affairs Month at PRSA.

Local 133

Local Crisis Management Internal International 133

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. He is also understood to be the world's first book retailer whose business model was to sell books to the public. The Englishman was the first person to take the invention to England.

Ethics 52

Ethics Communications Print Television 52