Remove Brand Remove Community Remove Facebook Remove Reddit
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Apple’s iPhone gets an Olivia Rodrigo-inspired close-up in September’s top brand coverage

NewsWhip

Regular readers will know that we frequently cover the top content mentioning Fortune 100 brands, but this month and going forward we’re going to expand the scope of this analysis a little. The former NBA star has his fingers in all sorts of pies, most recently as a high-profile spokesperson for Papa John’s (…pizza pies… geddit?!).

Reddit 78
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Less “let’s go viral” and more “let’s build community”

Communications Conversations

While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” Your brand was just getting started on Facebook.

Viral 98
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Four social media channels most communicators overlook

Communications Conversations

In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. So, this is a great place for brands to establish authority by simply answering customer questions. This is second only to Facebook. Why Reddit? 400,000 topics.

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Six new social media trends marketers should have on their radar

Prohibition

Facebook to introduce new audio tools similar to Clubhouse. Facebook is delving deeper into the development of audio and unsurprisingly, new tools which are coming to the platform will be audio focussed. Announced previously, Facebook is looking to mimic Clubhouse with its own audio room system within the platform.

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NewsWhip announces a strategic partnership with LinkedIn, providing real-time insights into trending topics on Company Pages

NewsWhip

With a global community of more than 985 million professio nals and more than 67 million Company Pages, LinkedIn is the platform for work conversations. From today, NewsWhip users will be able to spot trends and find story ideas by accessing the most viewed Company Page posts in many work topics on LinkedIn.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Meltwater gamifies customer community.

Analysis 147
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Introducing Crisis Dashboard

NewsWhip

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. Announcing the NewsWhip x Reddit Partnership.

Crisis 158