Sword and the Script

OCTOBER 6, 2015

B2B Customers Want Thought Leadership. Infographic: B2B Marketing Budgets Focus on Content, Digital. Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics. On average, B2B organizations employ 13 tactics.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Once there is a clear understanding of how the digital strategy is tied to offline goals, it often becomes much easier to garner buy-in, Elisa adds.

Strategy 60

Strategy Communications Case Study Data 60

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

JUNE 7, 2016

Then following a leadership shake-up, the new CMO realizes that diversified investment is getting very little penetration and moves to consolidate marketing assets once again. Case studies, customer testimonials: 23%. Increasing brand awareness 46%. Corporate marketing types shouldn’t take the latter statistics too hard.

Survey 60

Survey Marketing B2B Infographics 60

Beyond PR

NOVEMBER 15, 2016

It is important to decide which medium you will use (picture, video, infographic, etc.) In our latest case study, OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign , we look at how the reservation service used a series of visuals to showcase their local knowledge for travellers planning trips across America.

Case Study 40

Case Study Mobile Local Content Marketing 40

MaccaPR

OCTOBER 5, 2015

Step 1: Gain Buy-In of Senior Leadership. This will help keep your leadership team jazzed about your content marketing efforts. Determine brand voice: Next, you must determine the brand voice for your content. market its recent content offer of a customer journey infographic. Source: Content Marketing Institute ).

Content Marketing 48

Content Marketing How To Marketing Infographics 48

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Hoffman Agency

DECEMBER 7, 2017

Besides learning from client work, I also received pointers from teammates at lunches, coffee chats and sharing sessions regarding case studies of other accounts, social media knowledge, the overall U.S. media landscape, leadership skills etc. Moreover, I found the strong business momentum of the China team motivating.

Pitching 28

Pitching Analysis Local Case Study 28

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Those are standard brand awareness goals. We did a whole reboot on our brand voice,” said John Fox, executive director of content. That was an evolution for us.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter.

Infographics 160

Infographics Data Blogging Mobile 160

Waxing UnLyrical

NOVEMBER 8, 2019

By curating content you can gradually establish your leadership as the expert and develop your platform as the sought-after destination for credible knowledge. Always try to create loyal brand advocates from your social audience by engaging with them in frequent discussions. Infographics. Case Studies. Checklists.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. Thought Leadership Isn’t A Content Strategy. The brand is the gatekeeper. These took the power once reserved for the Gutenberg and gave it to the masses.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115