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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

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Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Internet ad spend surpasses television spend. Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. Mobile is still growing. Here are some of the most relevant trends for PR. Revenue will follow.

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Video Content Trends for Media and PR Professionals

Cision

Globally, a third of people watch more videos on their mobile devices than last year. . Learn more with Cision’s Listen e-book! Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act.

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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.

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PR vs. Advertising: What’s the difference?

5W PR

Ronn Torossian of 5WPR shares insights into the changing world of PR in his book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations,”. Statista reports that mobile advertising, which has already shown significant growth, is expected to rise even further., billion by 2015.

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The PR Stunt that Saved Batman for Generations

Sword and the Script

A poor showing of Batman on television in 1966, would turn Michael Uslan into a generational hero of a different kind, according to the Marketplace story about a boy who saved Batman. Amid “cheesy graphics” and a sloppy effort to render the comic book exclamations – “Pow!” Marketplace is mobile friendly.

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Maxim Behar On "Focus" Radio: PR Experts Need To Know How To Use The Advantages Of AI, But Also Not Forget About The Risks.

Maxim Behar

I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria. At the same time, it carries corresponding risks, just like social media did, like newspapers, books, radios, and televisions did in the past. We are currently writing a book with Christina. What risks they see.

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