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How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times

Onclusive

Today, the company leverages innovative digital, social, and mobile solutions to enable employers and candidates to see each other more clearly. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

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Addressing the Working Class inequality gap in the creative industries

Stephen Waddington

Social mobility in the Creative Economy: Rebuilding and levelling up? They dominate key creative roles in the sector, shaping what goes on culture, media, and television. It calls for an intersectional approach, recognising that promoting social mobility is integral to wider efforts to address inequality and exclusion.

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3 Ways to Expand Your Reach Within the Hispanic Community

Cision

Use Mobile Destinations. While many people are accustomed to accessing their news either through television or by the newspaper, in the age of technology, it seems as though more people are starting to receive news throughout the day on their mobile phones. 2 million households classified as Hispanic.

Community 225
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Video Content Trends for Media and PR Professionals

Cision

Globally, a third of people watch more videos on their mobile devices than last year. . Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Are your videos mobile-friendly?

Video 120
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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.

Sports 86
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5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. For example, India’s digital ecosystem is rapidly evolving, with high mobile-phone penetration and increasingly connected devices. Mobile communications was rated as more important than any “traditional” forms.

Mobile 156
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Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Internet ad spend surpasses television spend. Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. Mobile is still growing. Here are some of the most relevant trends for PR. Revenue will follow.

Trends 159