Books Measurement Tourism Writing 
Waxing UnLyrical
JUNE 4, 2019
Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. The sky’s the limit when it comes to creativity in the travel and tourism industry! So we look at how and why people book travel. Measuring impact.
Maxim Behar
MAY 10, 2021
His book ‘ The Global PR Revolution ’ is one of the best sellers on Amazon and was ranked in the top 10 of PR books of all time. The massive information about the need for all people to be vaccinated and very proactive governmental measures will help a lot for sure.
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Waxing UnLyrical
OCTOBER 22, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?
Waxing UnLyrical
FEBRUARY 1, 2011
“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.
Waxing UnLyrical
SEPTEMBER 13, 2010
Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.
Deirdre Breakenridge
OCTOBER 20, 2015
Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” How has your PR education prepared you for your career?
Waxing UnLyrical
NOVEMBER 17, 2010
It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. D’oh, you say. Pull out the bag of tricks.
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