Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. They are taking the time to read and understand. It’s in a cafe in Berlin. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Rock the Status Quo

OCTOBER 19, 2015

As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. Even if we don’t handle social media for a client, it’s definitely our role to advise them on social listening and its kissing cousin, crisis management. Ask questions.

Software 100

Software Google Reputation Social Media 100

Maxim Behar

SEPTEMBER 5, 2021

In my company I started to hire more and more graphic designers, web developers, social media experts. Speed - this is the speed of decision-making and how fast you can adapt to any crisis, the speed of saying "thank you" and "sorry". In the past, crisis management was very easy. Now the leadership is horizontal.

Meeting 98

Meeting Advertising Advertising Agency 98

Flatiron Communications

NOVEMBER 4, 2014

Professor Rosen was referring to the public effort by the Cleveland Plain Dealer’s new owners NEO Media Group to have a video of Ohio Governor John Kasich’s flawed edit board meeting expunged from the Web. The allegation came from a squeamish passages in her much- ballyhooed new book. Barbra Streisand.

Crisis Management 37

Crisis Management Groups Course Web 37

Sword and the Script

JANUARY 5, 2016

There is even a Chrome plugin now that changes every reference to millennial on a web page to ‘snake people’ to drive this point home.”. – PRMoment.com: Ten PR predictions for 2016. Sales of physical books are once again on the rise. A comedy out of crisis communications. Real influencers, please stand up.

Banking 60

Banking Marketing Wireless Advertising 60

Flatiron Communications

NOVEMBER 4, 2014

Professor Rosen was referring to the public effort by the Cleveland Plain Dealer’s new owners NEO Media Group to have a video of Ohio Governor John Kasich’s flawed edit board meeting expunged from the Web. The allegation came from a squeamish passages in her much- ballyhooed new book. Barbra Streisand.

Crisis Management 28

Crisis Management Groups Course Web 28

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Be prepared to articulate the goals of your program(s), your objectives to achieve those goals and how your team intends to execute and manage them.

Marketing 87

Marketing Resources Technology Internal 87