Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions.

Software 85

Software Internal International Pitching 85

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Why would you do this? In addition to U.S.

Internal 63

Internal International Data Media 63

Sword and the Script

SEPTEMBER 10, 2016

A CMO I knew a few gigs back quantified the value of our (then) corporate blogging efforts this way: people who engaged our content on the blog were 50% more likely to make a purchase. These people are smart, very busy, and have no clue how much things have changed outside the relative safety of a corporate gig.

Marketing 60

Marketing Measurement B2B Content Marketing 60

Sword and the Script

JANUARY 3, 2023

How is public relations defined? The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. It struck me as brilliant, and I decided to replicate his experiment with public relations. Second, any links in the text were added by me and not ChatGPT. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. Additionally, you can decide what kind of articles you would like to see.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Stephen Waddington

DECEMBER 30, 2019

Influencer marketing is messy How we do it 9. This is my annual long-read essay on the future of the PR business. It’s a work in progress. Let me know what I’ve missed. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. 2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , news search.

Technology 93

Technology Software Resources Pitching 93

Beyond PR

JUNE 19, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Read on to learn how you can tell your best rebranding story. . Read on to learn how you can tell your best rebranding story. .

Communications 69

Communications How To Telecommunications Employee 69

Sword and the Script

MARCH 3, 2020

>>> Looking for a B2B tech PR with expertise and execution? >>> Looking for a B2B tech PR with expertise and execution? the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. The PR Tech Sum typically runs on the first Tuesday of every month.

Pitching 78

Pitching Instagram Survey Data 78

NewsWhip

MAY 26, 2020

An executive team member is involved in every account, which has consistently been a Clyde Group differentiator. We offer high level strategy, boots-on-the-ground tactical execution, and over-service the heck out of our accounts. Two years ago NewsWhip was fortunate enough to add Clyde Group as a new client.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Doctor Spin

MAY 21, 2023

many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. How To Work With PR Agencies Before contacting PR agencies, knowing which type of collaboration format you’re looking for is wise. Are you considering hiring a public relations agency?

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 63

Marketing Pitching Corporate Tools 63