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Sizeable challenges: ensuring your communications work at scale

Presspage

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals.

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Sizeable challenges: ensuring your communications work at scale

Presspage

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. c) More companies create their own content and channels to reach audiences instead of traditional media channels. I see a few things.

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Mastering Brand Narrative Control

Presspage

With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative. By understanding their needs and emotions, corporate comms teams can create narratives that evoke empathy, inspire action, and establish a deep connection with the audience.

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10 Types of Intelligences: Howard Gardner’s Theory

Doctor Spin

However, Howard Gardner’s theory of multiple intelligences broadens this perspective, introducing a more holistic and diverse understanding of human capability. Please support my blog by sharing it with other PR- and communication professionals. It’s a tool for cutting through complexity and focusing on what’s most likely true.

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Mark Zuckerberg, Wake Up!

Scott Public Relations

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Publishers” in this case are social media companies and their platforms. It can be very destructive. Speech is powerful.

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Mental Models: How To Think Better—Faster

Doctor Spin

It’s a tool for cutting through complexity and focusing on what’s most likely true. Hanlon’s Razor —This model advises not to attribute to malice what can be adequately explained by incompetence or mistake. In many situations, seeking precision can lead to errors if the underlying assumptions or data are flawed.

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