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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though?

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The 21 Responsibilities of PR and What They Entail

Onclusive

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370
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5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? Thought leaders are often defined as the leading authorities in their field of mastery and opinion.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Let this glossary be your foundation for success in the fast-paced world of PR.

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How to Work with Your PR Firm to Maximize News

Shift Communications

million news blogs have been published online, according to a search on media analytics tool Sysomos. There are plenty of creative ways to drive coverage – like newsjacking and bold thought leadership – but news makes news. A hard news hook tied to a specific announcement date can help your story rise above the rest.

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Monday Roundup: Building Thought Leadership

Waxing UnLyrical

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). But who exactly are “thought leaders” and why is this so important? So, how do you start building thought leadership in your organization?

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Designing Deliberate Questions, Content and Customer Experiences [UML]

Sword and the Script

The wisdom of that maxim lies in understanding the point of failure occurred long before any campaign was executed. So writes Jason Miller of LinkedIn in a piece for the Marketing Solutions EMEA blog titled: It’s time to stop blaming content for your content marketing problems. 11 Simple Ways for PR to Score Content Marketing Points.