Blogging LinkedIn Social Media Trade Shows 
PR 20/20
MARCH 2, 2023
Do you need more blog subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Think of it this way: If you nail down a cost-effective prize, it will be much less than how much you would spend to boost a post on social media. Of course, you do. Update your CTA.
Sword and the Script
JANUARY 24, 2023
So, this post is intended to make a small improvement and describe the basic benefits and drawbacks of owned, shared, earned, and paid media. click image for higher resolution) Owned Media What it is: Owned media is any media property, website or publication that you own. In addition, don’t just share your own stuff.
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Deirdre Breakenridge
NOVEMBER 3, 2016
For instance: Are you offering to manage the organization’s or the group’s social media? Are you helping the organization seek media coverage for their events and local fundraisers? Be sure to also visit our LinkedIn Group to share your ideas. A follow-up blog post by PR 2.0 Is PR Right for me?”
MaccaPR
AUGUST 10, 2020
Mission-critical trade shows have ceased. Which channels should smart B2B marketers prioritize during this economic crisis – social media, online video, email? We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. I applaud all that.
Sword and the Script
OCTOBER 25, 2022
“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.
Sword and the Script
NOVEMBER 22, 2016
Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. That’s for both Facebook (58%) and LinkedIn (58%).
Beyond PR
APRIL 27, 2016
Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.
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