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Kirk Hallahan’s Five Types of Publics

Doctor Spin

Professor Kirk Hallahan suggests five types of publics. There are aware publics , active publics, inactive publics, aroused publics, and non-publics. Inactive publics: The forgotten publics in public relations. Public Relations Review , 26 (4), 499–515. Aware publics: Education.

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Ethos, Pathos, and Logos in Public Relations

Doctor Spin

Ethos, pathos, and logos are three powerful modes of persuasion in public relations. Here goes: Quicklinks Ethos, Pathos, and Logos in Public Relations PR Resource: Perception Management Ethos, Pathos, and Logos in Public Relations Classical persuasion. In Wikipedia. Public Opinion (1922). In Wikipedia.

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The Bandwagon Effect: Momentum Is Everything

Doctor Spin

Source: British Journal of Political Science 1 Marsh, C. Back on the Bandwagon: The Effect of Opinion Polls on Public Opinion. British Journal of Political Science, 15, 51 – 74. Source: Journal of Applied Social Psychology 2 Mehrabian, L. Journal of Applied Social Psychology , 28, 2119–2130. In Wikipedia.

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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

And what does information asymmetry mean for public relations ? In Wikipedia. In Wikipedia. In Wikipedia. In Wikipedia. In Wikipedia. Original work published ~44 BCE) In public relations, the dominating theory is the Excellence Approach (i.e., 1 Mafia (party game). 2024, January 13). 2 Andrew Plotkin.

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The Thought Leadership PR Strategy: Rule Your Domain

Doctor Spin

In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Source: Journal of Public Relations Research 1 Bourne, C. Journal of Public Relations Research, 27, 322 – … Continue reading Thought leaders must continuously probe existing challenges to find brand-new solutions. In Wikipedia.

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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

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Theory of Mind: A Superpower for PR Professionals

Doctor Spin

In Wikipedia. Source: Wikipedia PR professionals and communicators with a strong Theory of Mind can better understand their audience , create more compelling messages, and build lasting relationships. Anticipating how different publics will perceive a campaign. Public Opinion (1922). Organization Development Journal.