Blogging, Industry, Print and Trade Shows

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

APRIL 16, 2024

The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities. Content Authenticity Statement: 95% of this blog article was human-generated. We can help!

B2B

B2B Marketing Measurement Social Media

The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

JANUARY 24, 2023

Examples: website, blog, resource page, content hub, newsletter Benefits: You have complete control over the content including the quality, timing, context, and presentation. Pro tip: If you publish a blog, burn an RSS feed and hook to up to a third-party email tool like MailChimp or Mad Mimi to automatically deliver email new posts.

Media

Media Advertising Advertising Print

Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

FEBRUARY 22, 2023

It’s important to create thorough, professionally designed press releases that conform to the industry format. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. Videos can be distributed across social media as well as on your own business blog or website.

Strategy

Strategy Product Launch Brand Branding

The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Product reviews on platforms like YouTube, social media platforms, or blogs. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. Unpaid search engine traffic.

Media

Media Nonprofit Pitching Analytics

Post Launch Marketing Strategy

5W PR

DECEMBER 18, 2019

It’s important to create thorough, professionally designed press releases that conform to industry format. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Videos can be distributed across social media as well as on your own business blog or website.

Strategy

Strategy Marketing Trade Shows Video

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study

Case Study B2B Study Marketing

Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Bad Pitch Blog

SEPTEMBER 24, 2007

3) BizWeek''s Byrne Pans PR''s Numbers Game, Advises Pitching Web Plus Print Bulldog Reporter “Build relationships, not media lists” is just one solid comment to consider from BusinessWeek’s John Byrne. 5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included.

Trade Shows

Trade Shows Pitching Local Web

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows

Trade Shows Marketing How To Real Estate

Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog.

B2B

B2B Report Marketing Survey

12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

JANUARY 9, 2018

3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. It probably does.

Media

Media B2B Groups Conference

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Second, almost everything is now measurable.

Marketing

Marketing B2B Print Technology

Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

JUNE 21, 2016

Regions that are largely supported by one or two industries can have their fortunes rise and fall based on the performance of those industries. If you are looking to expand into new industries or simply grow your business, broadening your geographical reach expands your choices. All markets are not created equal. Collaborate.

Local

Local How To Skype Trade Shows

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing

Marketing Content Marketing Pinterest LinkedIn

What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

FEBRUARY 10, 2015

As far as I know, Swift could have a stadium full of publicists and social media specialists frantically tweeting, Tumblring, Instagramming, YouTubing, Facebooking and blogging on her behalf. Have you enabled comments on your company blog and YouTube channel? Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense.

Social Media

Social Media Marketing Media YouTube

Public Relations Today

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Trending Sources

Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

The Evolution of Earned Media: Navigating Change

Post Launch Marketing Strategy

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

How to Promote Your Online Press Kit with Multichannel Marketing

Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Beyond Your Borders: How to Work with Non-Local Clients

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

What Taylor Swift Can Teach You About Social Media Marketing

Stay Connected