The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
Sword and the Script
JANUARY 24, 2023
Examples: website, blog, resource page, content hub, newsletter Benefits: You have complete control over the content including the quality, timing, context, and presentation. Pro tip: If you publish a blog, burn an RSS feed and hook to up to a third-party email tool like MailChimp or Mad Mimi to automatically deliver email new posts.
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