5W PR

AUGUST 31, 2017

With the male grooming industry worth close to $50bn last year, men’s grooming brands are certainly on the rise. An astounding 85% of brands at this year’s IBE NY 2017 were women-owned, further proving that strong women are on the forefront of innovation in the beauty industry. Male Grooming. Female Empowerment.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 222

Company Trade Shows How To Product Launch 222

Burrelles Fresh Ideas

APRIL 16, 2024

The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities. Content Authenticity Statement: 95% of this blog article was human-generated.

B2B 79

B2B Marketing Measurement Consumer 79

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. Industry professionals closely examine the showcased products, looking for patterns, themes, and emerging trends.

Internal 78

Internal International Retail Trade Shows 78

Bianchi Biz Blog

JANUARY 18, 2024

According to the Consumer Technology Association (CTA) president & CEO Gary Shapiro , “The resurgence of CES proves that face-to-face conversations and meetings are a necessity for the technology industry.” But it’s still the best automotive technology show there is. Yes, it can be expensive. Yes, it can be a lot of work.

Automotive 110

Automotive Technology Transportation Trade Shows 110

5W PR

JULY 13, 2023

Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. This year’s show also reflects the rise of plant-based foods and the industry’s commitment to sustainability through food recovery initiatives.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

Cision

JULY 24, 2017

Attendees and exhibitors file into a meeting room and as they exit, suddenly everyone feels re-energized about their industry and ready to take on the world. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out.

Trade Shows 209

Trade Shows How To Conference Examples 209

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

Mobile 75

Mobile Technology Automotive Trade Shows 75

5W PR

FEBRUARY 22, 2023

It’s important to create thorough, professionally designed press releases that conform to the industry format. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. You can find templates for creating press releases on the web.

Strategy 88

Strategy Product Launch Brand Branding 88

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. The hard part is over, or is it?

Writing 130

Writing How To Interviews Pitching 130

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. Industry events. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events? In contrast, 63% of buyers said that insights into industry trends were helpful.

B2B 71

B2B Interviews Crisis Trade Shows 71

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Product reviews on platforms like YouTube, social media platforms, or blogs. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. Unpaid search engine traffic.

Media 99

Media Nonprofit Pitching Analytics 99

Sword and the Script

JANUARY 24, 2023

Examples: website, blog, resource page, content hub, newsletter Benefits: You have complete control over the content including the quality, timing, context, and presentation. Pro tip: If you publish a blog, burn an RSS feed and hook to up to a third-party email tool like MailChimp or Mad Mimi to automatically deliver email new posts.

Media 102

Media Advertising Advertising Print 102

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release. Lights out, end scene.

Trade Shows 72

Trade Shows Video Writing Conference 72

5W PR

DECEMBER 18, 2019

It’s important to create thorough, professionally designed press releases that conform to industry format. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. You can find templates for creating press releases on the web. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Deirdre Breakenridge

NOVEMBER 3, 2016

Although internships are the most common way that students try to gain professional experience, there are both industry- and interest-specific student organizations and groups on campus where public relations and communication are essential functions. A follow-up blog post by PR 2.0 Benefits and/or challenges? Is PR Right for me?”

Trade Shows 150

Trade Shows Community Social Media Resources 150

Bianchi Biz Blog

FEBRUARY 18, 2021

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster. It can take time and research to unlock all the best ways to stay abreast of industry context.

Automotive 105

Automotive Publicity Trade Shows Transportation 105

5W PR

SEPTEMBER 27, 2017

You’re Participating in a Trade Show. This year 5W had the honor of representing Indie Beauty Expo , the largest trade show for independent beauty brands. The post 5 Ways PR Can Maximize Your Next Marketing Move appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” While you probably don’t want to emulate all of Cersei’s qualities, matching her in the knowledge of your business, industry and competitors would be admirable. Game of Thrones embraces powerful leading ladies.

Strategy 258

Strategy Trade Shows Case Study Course 258

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 68

Company Trade Shows How To Product Launch 68

Bianchi Biz Blog

APRIL 24, 2023

They include things like: Their skills, proficiencies and strategic expertise in your industry – what are their skills and proficiencies and how do they align with your needs? The depth of their experience in your sector – how much experience do they have in your industry/sector? Just one or two clients? Just a few projects?

Automotive 79

Automotive Agency Mobile Trade Shows 79

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Blogs – an executive’s own, plus a commenting strategy for others.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. The State of the Industry. Lourdes Diaz adds, “Another thing to keep in mind is how the marketing industry is changing. It All Starts with a Plan. Rose of DKR Communications.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Bad Pitch Blog

SEPTEMBER 24, 2007

5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included. An entire industry tucks under one roof for a couple of days -- from media and customers to influencers and competitors. Clients should really see this article for a reminder of how things work.

Trade Shows 40

Trade Shows Pitching Local Web 40

Polaris

DECEMBER 9, 2014

even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. Email marketing clearly deserves to be near the top of the list. Read more here.

B2C 194

B2C Content Marketing Study Trends 194

Garrett Public Relations

MAY 1, 2023

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations.

Publicity 78

Publicity Data Industry Trade Shows 78

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 97

Case Study B2B Study Marketing 97

Sword and the Script

NOVEMBER 6, 2018

Cybersecurity is an industry that almost exclusively highlights what is going wrong or what could go wrong. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry.

B2B 64

B2B Creativity Film Trade Shows 64

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Even if your disruptive new SaaS platform is the coolest technology to hit the industry, don’t just focus on features and benefits, and don’t get lost in jargon or technical terms.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. In essence, there are many other tech blogs where GigaOm came from, and many other places to get your tech news covered. GigaOm’s crash and burn this week really hit a nerve. The reason? I disagree.

B2B 120

B2B Trade Shows Enterprise Banking 120

PR 20/20

JUNE 22, 2022

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Learn more about Cleveland’s HUG and how you can become a member here.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

The Hoffman Agency

MARCH 22, 2019

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. Despite all the current change and disruption in the automotive industry, there are still a few things that have not changed. 6) We don’t need PR, because we’re using social media to reach our customers.

Automotive 68

Automotive Technology Engineering Trade Shows 68

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. The post Campaign Recap: Indie Beauty Expo 2018 appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Trends 94

Trends Trade Shows Community Nonprofit 94

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. Simply put, she’s a hustler.

Social Media 128

Social Media Agriculture Marketing Media 128