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What is Brand Journalism?

Cision

That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. For example, Red Bull uses brand journalism every time they publish “The Red Bulletin,” a slick print and digital magazine targeted toward their primary demographic, young males. It’s impossible.

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How Beauty Brands Will Win in 2019

5W PR

Consider the evolution of New York Fashion Week. The modern journalist creates content for print, digital and social media, has a successful blog on the side, a personal Instagram account and may even moonlight as a third-party beauty expert for TV segments. Activating for media and consumers differently, but simultaneously.

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Top nine PR crises so far for 2019

Prohibition

1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. The top nine PR crises of 2019 so far including fashion disasters and damaged reputations. 4) A total fashion disaster: Gucci’s blackface sweater. Let’s take a look at the top nine crises of 2019 so far.

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A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. Verizon has two content creation blogs – for the 15-state Midwest area at vzwmidwestarea.com and nationally on our website at news.verizonwireless.com. We also would have the second public fashion show that ran Thursday night at 7 p.m.

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights.

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What Goes in a Great Media Kit

ReimaginePR

And I receive them from organizations hoping for coverage in our blog. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Headshots of stiff CEO’s are pretty darned old fashioned. I get to sit on both sides of the media kit divide.

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Thank You, Fairy GoogleMother

Waxing UnLyrical

Something strange has happened to my blog Steff Metal over the last month. It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month.

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