Blogging Creativity Digital PR Journalism 
Buzzstream
JUNE 16, 2021
That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. Then, you’ll also need to do a little extra work to see if those conditions are still alive and well in journalism today.
Buzzstream
DECEMBER 15, 2021
Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.
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Rock the Status Quo
OCTOBER 6, 2015
New options for brand journalism–publishing your own news and building your own audience instead of relying on media audiences–and blogging has brought PR to everyone’s attention. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros. Change your habits?
Waxing UnLyrical
DECEMBER 11, 2013
It is rightly said that PR and journalism are interdependent. With the economic slowdown, we are starting to see traditional PR activities becoming slightly tougher as the rate at which newspapers/magazines are shutting down increases, their numbers of pages are reduced, and broadcast channels cut back on original programming.
Doctor Spin
FEBRUARY 22, 2024
Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Source: Journal of Accounting and Economics 5 Brown, L.,
Rock the Status Quo
AUGUST 11, 2014
Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. 3 Ways to Integrate Inbound Marketing Tactics into Traditional PR The Impact of Social Media on Journalism & Newsrooms This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan.
Doctor Spin
FEBRUARY 14, 2024
In this blog post, let’s look at the differences between public relations and marketing. When PR is Better Than Marketing Spin Academy | Online PR Courses What Public Relations Does for an Organisation Suppose you’re running a business and wish to be top-of-mind and sell more products and services.
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