ImPRessions - Crenshaw Communications

APRIL 3, 2019

But 2019 has so far been a rough year for the world’s most valuable brand. In consumer technology, it’s the norm for sales to slow and profits to erode over time. That’s why it was a shock last week when Apple pulled the plug on its highly anticipated AirPower wireless charging pad. Until recently, that is.

Wireless 156

Wireless Privacy Engineering Reputation 156

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

PR in High Definition

SEPTEMBER 28, 2023

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers.

Engineering 62

Engineering SEO Wireless Google 62

Deirdre Breakenridge

FEBRUARY 25, 2016

The following article originally appeared on the AirPR blog. . Brands are shifting focus to “Association” rather than “Advertising”. If you can’t get them organically, brands will have to pay for them. Virtual Reality heats up and meets the desire for data as well as brand experiences. Ahhh, the new year.

Wireless 150

Wireless Analytics Data Trends 150

Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? Will it eventually metriculate down to midsized and smaller brands? But you what?

Journalism 140

Journalism Company Brand Branding 140

Prohibition

JULY 21, 2023

Xbox’s Barbie-themed console You heard us correctly – Xbox has teamed up with Mattel to launch not only a themed console but a wireless controller and Barbie cars in the Xbox-exclusive Forza Horizon 5 too. Teaming up with Mattel, Crocs have given their Classic Clog and Crush Blog the Barbie makeover. million views.

Wireless 62

Wireless Retail B2C Instagram 62

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233