Sword and the Script

DECEMBER 26, 2017

1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Buzzstream

JUNE 20, 2018

Our company has worked with bloggers in our niches (cooking and crafting) for years, making it easy for us to reach out often for a shout out or small promotion from our trusted blogger network. Over the past year, our 35 websites have earned 707 links total from bloggers. Links We Earned This Year.

Case Study 70

Case Study Retail Examples Community 70

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. 1) Earned and branded media drive awareness and trust in B2B. Digital marketing spend tallied up at around $629 billion in the US in 2018. That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg.

Study 61

Study Survey B2B Advertising 61

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

PR 20/20

OCTOBER 23, 2018

So, thanks to the diligent work of CMI and MarketingProfs, we have a wealth of B2B content marketing information at our fingertips. This blog post lists over 40 marketing AI techs you can try. Build credibility and make your audience trust you. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. For the full 40+ questions, download our Comprehensive Marketing Audit Template. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Stephen Waddington

DECEMBER 30, 2019

The Paid, Earned, Shared and Owned (PESO) model has emerged as a planning model. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. The mental health and wellbeing conversation is getting louder What we do 5. Is purpose a means for organisations to rebuild trust in society?

Government 103

Government Education Print Ethics 103

Stephen Waddington

JUNE 21, 2018

The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. Print has ceded to digital in all but a few niches.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 4) New emphasis on trust. 5) Alignment of marketing and customer success. My own predictions are included at the bottom.

Social Media 90

Social Media Marketing Media Creativity 90

5W PR

NOVEMBER 23, 2021

Stick with about 3-5 at most per time. Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. According to cision.com, Instagram gets 4.21 percent engagement per post compared to.07 07 percent for Facebook. It’s also the fastest growing among the larger social media platforms.

Instagram 158

Instagram Publicity How To Social Media 158

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

FEBRUARY 3, 2018

That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. A library is an evergreen source of information that can earn traffic for months or years. One of the risks in marketing is the tendency we all have to get caught in a habit.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62