Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.

Publicity 164

Publicity Ethics Data Community 164

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? We’re talking about you, PewDiePie!) Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. New posts go up every week – consistently – though some posts do better (thank you for reading) than others. As I tend to do at year’s end, I’ll look at the analytics to see which ones were most successful. 5) New Study: Should Brands Take a Public Stand on Politics?

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Buzzstream

FEBRUARY 1, 2018

To surpass your outreach goals, you need data on your campaigns and your results. But what exactly are you supposed to do with all of that data? How do you find those secrets to outreach success hiding in plain sight? And where do you even start? You can apply this same thinking to the skill of link building.

Data 67

Data How To Analysis Comparison 67

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. Ask 10 different experts to define AI, and you’ll likely get 10 different definitions. make you buy more things). What Is Artificial Intelligence? Back to Top.

Marketing 53

Marketing Software eBook Technology 53

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales. And we were questioning why.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

DECEMBER 21, 2010

Image: Matthew Smith via Flickr, Creative Commons Can you say “love at first byte&# ? What’s really cool about Amplify is that when you want to start a conversation, you have 1,000 characters with which to do it. You can set up your own blog. You can schedule posts to Facebook.

Facebook 108

Facebook Twitter Blogging Social Media 108