Campaign brings national leaders together to find advancements in cancer care

PR Daily

AstraZeneca and agency Zeno Group highlighted the voices of not only AZ’s leadership but leaders from the whole oncology world. This won the Thought Leadership Campaign (Health Care PR and Marketing) category in Ragan’s PR Daily Awards.

How to Make your Messaging Stick

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23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions.

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Campaign brings national leaders together to find advancements in cancer care

PR Daily

AstraZeneca and agency Zeno Group highlighted the voices of not only AZ’s leadership but leaders from the whole oncology world. This won the Thought Leadership Campaign (Health Care PR and Marketing) category in Ragan’s PR Daily Awards.

Communications Week welcomes comms leaders to 2022 Advisory Board

PR Daily

Under Guarnaccia’s leadership, Kite Hill has grown to become recognized as one of the top tech PR agencies in the US. Laura Brusca directs strategic corporate communications, thought leadership, issues management, media relations and internal communications for Forbes.

Brand journalism positions biotech leader

PR Daily

The Norwegian woman suffers from alpha-1 antitrypsin deficiency, a rare disease that makes breathing feel like sucking in air through a coffee stirrer, CSL Behring—a biotechnology company—reports in its brand journalism site Vita. It reinforces our leadership,” Farina says. You think you’re getting strong with those visits to the gym? Get a load of Karen Skalvoll.

Health care pros grab a piece of the podcast pie

PR Daily

Leadership Communicators — Join our new LinkedIn group and get FREE tips and strategies on executive communications.]. FiercePharma.com reports the global biotechnology company plans to cover topics from cancer to superbugs. Think of podcasting as simplified, audible storytelling. Podcasting has been an easy yet oft-misunderstood form of broadcast communication. Not any longer. A growing number of health care providers and communicators are launching podcasts. Patients are as well.