Brand journalism positions biotech leader

PR Daily

The Norwegian woman suffers from alpha-1 antitrypsin deficiency, a rare disease that makes breathing feel like sucking in air through a coffee stirrer, CSL Behring—a biotechnology company—reports in its brand journalism site Vita. You think you’re getting strong with those visits to the gym?

Bill Gates’ Summer Reading List: PR takeaways from this year’s recommended books

Media Bullseye

He believes humans will then move onto the next problem, leading to a small number of elites using biotechnology and genetic engineering to upgrade themselves, which would create a godlike species and abandon the rest of the population.

Health care pros grab a piece of the podcast pie

PR Daily

Think of podcasting as simplified, audible storytelling. FiercePharma.com reports the global biotechnology company plans to cover topics from cancer to superbugs. Podcasting has been an easy yet oft-misunderstood form of broadcast communication. Not any longer.