Waxing UnLyrical

MAY 24, 2018

“The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” You have to be “engaging, useful and relatable,” he says. I still have my notes.). “Newsjacking” Still Works.

Creativity 96

Creativity Storytelling LinkedIn System 96

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. But even better, many journalists post a URL to their personal websites on their LinkedIn profiles – which either promote their freelance writing or a book they’ve published. Twitter A journalist’s. clippings.me.

How To 121

How To YouTube Pitching LinkedIn 121

Ethical Voices

MARCH 14, 2022

So, while I can create the logic behind it and the developers write the code, one of the things I’m starting to see, that is a little troubling, is science actually not converging with, but potentially replacing some of the art that is in our business. I built it through the lens of a customer of a trade. I’m not a developer.

Ethics 52

Ethics Publicity Data Agency 52

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

JULY 2, 2018

Twitter and the community that took me under its wing. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. A3: Hard to say. My degree is in mass comm and I went to school for a career in radio. I had no focus in PR or marketing at all in school.

Measurement 40

Measurement Nonprofit Education Social Media 40

PR 20/20

JULY 24, 2019

write press releases, generate analytics reports). If you’re anything like us, you chose a career in marketing to avoid anything resembling data science. Terms like algorithm, neural network and big data may make your eyes roll back. Adjust ad spend in real time (e.g. Complete repetitive marketing tasks (e.g. Do not fear!

Marketing 59

Marketing Data Technology Analytics 59

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

NewsWhip

JULY 29, 2021

Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands. Because this is what we’re kind of seeing come in from the community and appear in that conversation.

Brand 78

Brand Branding Marketing Data 78

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs. *This article was provided by Cision, a PRSA partner.

Data 106

Data Meeting Measurement Guidelines 106