Sword and the Script

DECEMBER 20, 2022

That’s one of my favorite quotes and I think of it every time prediction season comes around. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. Baz Luhrmann, The Sunscreen Song, 1998. My own predictions are listed at the very bottom. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

PR Conversations

JULY 5, 2017

In this guest post, Anastasiya Shyrina, provides her perspective on the practicalities of PR management in Ukraine. He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. My friends know that I work in public relations. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

Maxim Behar

MARCH 6, 2022

I think that my experience is covering the entire world and it was the subject of my recent book, the Global PR Revolution, published by all the press in the United States and distributed by Simon & Schuster, and available in all bookstores in Barnes and Noble in the US. I was a great risk.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

APRIL 8, 2016

If you don’t demonstrate relevance instantly, your press release and pitch risk missing the mark, says Mike Sharp ( @Sharp208 ), a former journalist turned PR pro. Present the news angle immediately. Check your press release headline for “nonsense” or unnecessary language, says Sharp. Who does it impact?

Communications 40

Communications Media Pitching Radio 40

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. The Economist Style Guide was my primary source. If The Guardian failed me, I checked the Oxford Dictionary of English.

Writing 95

Writing Google Comparison Government 95

PR Fuel

OCTOBER 16, 2018

While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication principles. Not only did practically everything they attempted fail, the entire company has become a laughingstock. My son Rowan on his first day of Kindergarten.

Web 40

Web Pitching Local Report 40

Waxing UnLyrical

AUGUST 17, 2012

Wherein an intern for what seems to be a fairly decent PR firm committed a huge gaffe by emailing a ton of people to ask who was “in charge of receiving press releases” at their organization … Image: opensourceway via Flickr, CC 2.0. I quote: There is one problem that career women face that often goes unaddressed.

Internal 75

Internal International Pitching Corporate 75

PR Conversations

JUNE 3, 2016

It’s easier to experiment and occasionally c**k-up (then learn) when not presenting an image of professional perfection. Unlike the stereotype of the PR practitioner — as the champers-quaffing, designer-body-con-dress-wearing, VIP – I’m more of a whisky down the pub, earnest, and not very trendy type. Why do you work in PR?

Government 40

Government Social Media Local Corporate 40