Burrelles Fresh Ideas

JUNE 13, 2023

Optimizing all elements of your digital footprint (such as landing pages or social media) is critical for increasing organic traffic — make sure you have taken the necessary steps towards enhanced SEO performance where possible. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. In the UK, the recent launch of the Facebook News service is the first outside the US, a demonstration that the platform is prepared to doing deals with some local publishers.

Google 119

Google Data Government Social Media 119

Beyond PR

JUNE 13, 2017

Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations. She regularly advises organizations on how best to craft their content for SEO, earned media pick-up, and investor consumption.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.”

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Contently - Strategy

OCTOBER 1, 2018

Google laughed all the way to the bank while I stared at my sales quota and felt sick to my stomach: 104 percent to target. local time.). In my decade as a marketer, I’ve watched as my peers and leaders obsessed over banner advertising, then organic search (SEO), then paid search. Hurray, me.

Marketing 91

Marketing Google Newspapers Print 91

Waxing UnLyrical

DECEMBER 9, 2010

Instead of taking 7 hours, it took 3 hours to shoot because we had remembered every locale and shot. A good video camera is definitely important, but don’t break the bank for one. And of course, it worked. The footage was better, the words clearer, the editing easier, and overall, we were happier with the final product.

Video 87

Video Facebook Twitter Viral 87

PR Conversations

SEPTEMBER 10, 2015

I was a fresh out of university, in my first PR job in local government, at the former South Yorkshire County Council, in the North of England. The cowards who protect the cause of the international banking industry, and I suspect, sleep without conscience, along with the apologists for the asbestos industry which killed my Dad.

Film 40

Film Creativity Newspapers Internal 40

Cision

JANUARY 14, 2016

Moosa Hemani is an SEO consultatnt at SEtalks.com. But, you will need to make break-neck efforts (and break the bank) to build up a sizable following and make some impact. WhatsApp is being used by thousands of local small businesses in other parts of the world. You can follow him on Twitter @mmhemani.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Waxing UnLyrical

APRIL 2, 2016

Do we know how to apply smart SEO (search engine optimization) to the content we generate? is created with SEO in mind. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. How does our content serve a purpose?

Strategy 40

Strategy Case Study Community Creativity 40