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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. A good PR plan communicates business leadership. We wrapped the campaign in a thought leadership banner carried by the CEO, in contrast to competitive banking institutions.

Banking 327
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Elon Musk’s Twitter Takeover: Lessons for Leaders

Reputation Us

From the November 28, 2022 issue of Financial Brand. Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. His leadership decisions have spilled even more.

Twitter 78
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Joyful Workplaces: The Surprising Edge Happiness Gives to Your Business

Stern + Associates

Organizational leaders are increasingly recognizing that employee happiness is an important goal,” says Elizabeth Dunn, Ph.D., An Enduring Organizational Resource: Social Connections at Work According to Dunn, one of the main keys to unlocking employee happiness is to build a sense of connection with colleagues.

Employee 117
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Conveying PR’s Value Requires a Different Form of Accounting

PRSay

In my case, it was as a PR writer of thought leadership articles. A sustained program of communications that builds goodwill for the company among its key constituencies is like saving money in a bank. A few months ago, I sent my résumé to an agency that specializes in polishing clients’ work histories for prospective employers.

Banking 172
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M&A: Reputation Building Must Happen Well Before Details of M&A Are Announced.

Reputation Us

In the wake of the pandemic and the challenges that surfaced as a result, 2021 appears to be another year that credit unions consider merging with another financial institution. Of the acquired clients surveyed, 48% had either already switched financial institutions or reported a switch was likely.

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Taking a Stance on Social Justice: Part Two

Reputation Us

We are a member-owned financial cooperative. It is our mission, and honor, to serve every member and help them fulfill their financial goals. billion, Cedar Rapids, Iowa): Our employees have a voice and decision-making mechanism for the causes our credit union supports. This is why we took a clear stance against racism.

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Taking a Stance on Social Justice: Part Two

Reputation Us

We are a member-owned financial cooperative. It is our mission, and honor, to serve every member and help them fulfill their financial goals. billion, Cedar Rapids, Iowa): Our employees have a voice and decision-making mechanism for the causes our credit union supports. This is why we took a clear stance against racism.