Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Marketing turns to creative to stand out from the clutter .

Marketing 196

Marketing Content Marketing Data Social Media 196

MaccaPR

JANUARY 8, 2021

First off, brief your executive leadership on social,” says Arik. Corporate Blogs Are Making a Comeback – Big Time. Arik agreed on the power of corporate blogs, citing a University of Massachusetts survey of Fortune 500 companies that revealed that use of corporate blogs skyrocketed to 77% in 2020. What happened here?,”

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Slow decline of social media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 15, 2020

Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

OCTOBER 29, 2016

The first problem is the increased complexity of purchasing decisions made in large corporations. Don’t miss these awesome posts: B2B Customers Want Thought Leadership. Has your PR firm stopped bringing creative ideas to the table? A boutique agency provides access to creative senior talent that won’t break the bank.

B2B 60

B2B Marketing Analysis Content Marketing 60

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. If I won the lottery, I’d…buy a house in the Outer Banks. Rapid Fire Round.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 8) Creativity over productivity. Performance marketing companies will work to build out their creative capabilities.

Social Media 96

Social Media Marketing Media Creativity 96

Waxing UnLyrical

APRIL 2, 2016

Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. We’re a pretty creative bunch, so this doesn’t need a lot of explaining. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Return of increased PR budgets.”

Writing 198

Writing Communications Marketing B2B 198

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. Getting around that obstacle calls for creative thinking.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111