article thumbnail

Navigating the New Wave: PR Strategies for Emerging Fintech Startups

5W PR

Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations. Underscore that the company puts user privacy first, sticks to the necessary guidelines, and fortifies user data like a bank vault.

article thumbnail

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A letter to break your heart

Prakkypedia

So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”. Ironically, some recipients might feel that their privacy has been invaded.

Privacy 108
article thumbnail

Linking Cybersecurity and Corporate Reputation. Survey Results Coming Soon!

Reputation Us

The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident. Sample questions include: How confident are you that the following are effectively protecting your private financial, medical or other personal information: Your bank. Your credit card company. Your health care provider.

Survey 74
article thumbnail

How Your CEO Can Save Your Company?s Image

Critical Mention

million fake bank and credit accounts had been falsely created by employees. The company said its unrealistic sales goals for its employees encouraged unauthorized bill pay and new bank accounts. The investigation escalated when it was discovered that up to 3.5 Since the company stayed silent, the incident spun out of control.

Company 87
article thumbnail

Should Apple Open a Backdoor?

Mindful Marketing

.” Apple cooperated in other ways e.g., making engineers available, providing data, and trying to unlock the phone, but it refused the request to create a “ backdoor ,” to its phones, citing concerns over consumer security and privacy, as well as the precedent that such a concession would create.

Privacy 71
article thumbnail

Turn Your Secret Sauce into a PR Asset with these 4 Steps

Flack's Revenge

ThetaRay: Threat detection for banking. Identiq: Anti-fraud privacy protection for e-commerce. Typical tools include demos, explainer videos, analogies and metaphors. While a deep dive into translating technology is beyond the scope of the post, perhaps a couple of mini-case studies will help.