Bianchi Biz Blog

APRIL 24, 2023

Their understanding of the industry trends and issues – do they follow and understand the key trends and issues in your sector, and how they relate to your business? The breadth of their knowledge of your audience and their pain points – How well do they know your audience and the industry pain points? Better results.

Automotive 79

Automotive Agency Mobile Trade Shows 79

Bianchi Biz Blog

FEBRUARY 18, 2021

Issues and Trends are the ‘Secret Sauce’. The second PR success factor is to get (and stay up-to-speed on the key and emerging issues and trends that impact your company, your clients or your industry in general. Attend industry events – trade shows, webinars, conferences, etc. – Advanced Automotive Technology PR Agency.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Sword and the Script

MARCH 27, 2018

Most of my experience in media relations comes from a B2B technology perspective. 4 Big Media Trends that have Upended PR and Marketing. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. 3 More Reasons Media Relations is Harder.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Sword and the Script

DECEMBER 30, 2017

Unquestionably, B2B blogging, as a topic, re-emerged as hot. A Data-Driven Answer for B2B]. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. And it’s about time.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. However, any individual with the ability to shape the opinions, conversations, trends and actions of their audience can be considered an influencer. People are skeptical of promises from brands, but not friends.

Marketing 45

Marketing Trade Shows Local B2B 45

Sword and the Script

NOVEMBER 30, 2021

About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has grown. B2B sales cycles are getting longer – and the process involves more decision-makers. B2B sales cycles are getting longer. B2B sales cycles may involve more people.

B2B 101

B2B Trade Shows Survey Study 101

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. CES remains a great venue for vehicle technology companies to show their stuff.

Automotive 128

Automotive Mobile Technology Hotels 128

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. We see three major trends for the coming year: The workplace will continue to evolve as “work from anywhere” and hybrid models become the norm. I see two broad trends for 2022.

Trends 52

Trends Trade Shows Agency Communications 52

PR 20/20

OCTOBER 5, 2017

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? However, they are embracing technology and are accessible to brands, like Pentair, who think digital. New training of teams for technology and methodology.

Marketing 45

Marketing Engineering Resources Consumer 45

The Hoffman Agency

JANUARY 27, 2020

It sounds like a no-brainer item to remind someone presenting at CES with its more than 4,500 exhibitors that they’re not alone, but it’s a simple lesson that should be baked into any talking points you have going into any trade show. Listen up, B2B folks, this goes for you too.).

Privacy 36

Privacy Trade Shows Consumer B2B 36

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Expand on hot button issues, recap key statistics or trends, or continue the narrative with new facts or tips. LinkedIn - LinkedIn is a powerhouse for B2B marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. This trend will impact all publishers. Marketing predictions. Efficient marketing execution and measurement. Time to focus on blocking and tackling.

Marketing 169

Marketing Employee Content Marketing Training 169