B2B Blogging Pitching Product Launch 
Sword and the Script
JUNE 13, 2023
When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Simple advice for PR pitches from journalists Reporters get a lot of pitches. The results found 61% of journalists get 100 pitches a week or more.
ImPRessions - Crenshaw Communications
SEPTEMBER 11, 2018
But after the initial executive moves, product launch, or funding announcement, then what? Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. But an hoc data-driven story is a good option for pitching the media during lulls.
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Sword and the Script
MAY 16, 2020
I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. 2) Volume of PR pitches received. 3) Best medium for PR pitches. 93% of journalists want pitches by emails; 69% do not want phone calls; this has been fairly constant for years now.
5W PR
JANUARY 16, 2020
Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. They’ve established a close-knit audience based on interests and industry.
ImPRessions - Crenshaw Communications
FEBRUARY 11, 2016
For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. Thought leaders are often defined as the leading authorities in their field of mastery and opinion. Collaborate on ideas for written pieces.
Sword and the Script
JANUARY 16, 2018
Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. an email about announcing the new product to customers or prospect. a webinar with third-party expert, and a tiny pitch at the end.
OnePitch
APRIL 14, 2022
She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. I love this question!
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