Bianchi Biz Blog

NOVEMBER 12, 2021

I’m a reporter with Automotive News covering suppliers and electric vehicles. It’s on everyone’s radar now, but I’m extremely interested in the shift to EVs and the way traditional automotive companies and start-ups are adapting to it. I’m excited to have a front-row seat covering that shift for Automotive News.

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Automotive Meeting Report Media 52

Bianchi Biz Blog

OCTOBER 11, 2022

Kristen Strakalaitis is the morning host of First Shift at Automotive News. I also met people there who helped me improve my on-air presence and writing skills which prepared me for my first on air job as a morning/midday anchor in San Angelo, Texas. What advice do you have for PR people that want to pitch you?

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Automotive Meeting Media Journalism 63

Bianchi Biz Blog

JANUARY 11, 2021

For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others. That’s a broad request, but it ended up being a lot of fun to track down and write. Any pet peeves with PR people?

Automotive 55

Automotive Meeting Report Media 55

Bianchi Biz Blog

FEBRUARY 29, 2024

Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.” Respondents noted that offering thought leaders or an interview may be too ambiguous or cumbersome for reporters with limited bandwidth. And in the meantime, keep pitching for those valuable earned media hits!

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Report Automotive Media Local 101

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

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Journalism Automotive Interviews Writing 114

Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work closely with our publisher, Jason Stein, about a strategic vision for the kind of journalists and newsroom culture we want for Automotive News. I have supervised the Automotive News collegiate internship program since 2007.

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Automotive Web Meeting Media 65

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Lastly, the automotive aftermarket is figuring out how to prepare for EVs. What story or stories are you most proud of?

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Meeting Automotive Media Journalism 95

Bianchi Biz Blog

JULY 10, 2023

I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces. (If I’m interested in the zero-emission, digital transformation of the automotive industry and the future of how we get around. What advice do you have for PR people that want to pitch you?

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Meeting Report Automotive Media 83

Bianchi Biz Blog

DECEMBER 7, 2020

Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. I also write about mobility and transportation topics, including pedestrian safety. If a story topic interests me, I expect I will report and write a better story.

Automotive 56

Automotive Report Meeting Transportation 56

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover. Give them time to review your email and respond.

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Automotive Pitching Meeting Healthcare 87

Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years.

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Meeting Automotive Media YouTube 77

Bianchi Biz Blog

JUNE 5, 2023

I write a weekly newsletter for about 11,000 email subscribers and FreightWaves.com called Truck Tech. Finish this sentence: If I am not reporting, I am… preparing for hosting my weekly TV show or writing my weekly Truck Tech newsletter. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Media Transportation 75

Bianchi Biz Blog

APRIL 18, 2022

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity.

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Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

NOVEMBER 19, 2020

I want to write stories that thoroughly explain what’s going on and how it impacts them.”. Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. I like to write about new campaigns before they break so that the info is still fresh.”. What is the takeaway?”

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Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

FEBRUARY 12, 2024

It’s one thing to write about how cars are changing from behind a desk. What advice do you have for PR people that want to pitch you? My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation.

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Meeting Report Transportation Automotive 86

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. What is fascinating is how certain sensor technologies are reaching beyond automotive. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones.

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Meeting Automotive Media Technology 78

Bianchi Biz Blog

FEBRUARY 8, 2021

More recently, I am having fun covering the various electrification efforts sure to transform the automotive industry. Perhaps one of my recent favorites was the result of an interview with John Deere. For something automotive specific, covering the Hyundai Elevate was a great way to look at what’s possible.

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Technology Meeting Automotive Media 56

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. What advice do you have for PR people that want to pitch you? Can you tell us what types of stories, trends or issues are on your radar now?

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Automotive Engineering System Media 81

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 77

Engineering Automotive Agriculture Media 77

Bianchi Biz Blog

NOVEMBER 1, 2021

You really have to try to not have fun when writing about the automotive industry. I started by writing for the Arts & Life section of my college newspaper at The University of Akron roughly 12 years ago. What advice do you have for PR people that want to pitch you? Finish this sentence: If I am not reporting, I am ….

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Meeting Automotive Media Newspapers 75

Bianchi Biz Blog

APRIL 19, 2021

I am also responsible for writing and leading the “Daily Money” newsletter – our M-F roundup of the day’s personal finance, business and tech news. So, for example, we’re less interested in stories about automotive executives and more interested in stories about the culture of cars and how it’s evolving. Any pet peeves with PR people?

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Report Meeting Automotive Media 84

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. I’ve covered aviation, the automotive aftermarket, fleet maintenance, passenger and freight rail, and trucking. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Media Transportation 81

Bianchi Biz Blog

SEPTEMBER 20, 2021

Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. I’ve been a full-time automotive journalist my entire professional career, ever since I graduated college waaay back in 2007. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Media Airlines 66

Bianchi Biz Blog

OCTOBER 18, 2021

And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. What advice do you have for PR people that want to pitch you?

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Meeting Report Automotive Media 75

Bianchi Biz Blog

AUGUST 23, 2021

An overwhelming number of the startups I cover have recently gone public by merging with special purpose acquisition companies, or SPACs, so I spend a lot of my time now closely following and writing about that transition. They let me write while I did that, and I’ve been with them ever since. Be as clear and concise as possible.

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Meeting Report Transportation Media 98

Bianchi Biz Blog

JANUARY 8, 2024

This is actually pretty hard for me, since I tend to want to write a story on almost every interesting piece of news I see. I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. What advice do you have for PR people that want to pitch you or your publication?

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Meeting Energy Local Media 97

Bianchi Biz Blog

MARCH 21, 2022

For this series of articles, I won a first-place writing/reporting award from the New England Newspaper and Press Association. I needed a few extra course credits for the year, so because I’ve always loved to write, I opted to join some friends taking journalism. What advice do you have for PR people that want to pitch you?

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Meeting Newspapers Agriculture Media 73

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. I do a lot of interviews with pros in the EV industry. What advice do you have for PR people that want to pitch you?

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Meeting Media Travel Interviews 81

Bianchi Biz Blog

OCTOBER 24, 2022

In my role today, the most fun stories I get to write come from test-driving trucks. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. And, please, keep it relevant and know who you are pitching to. Stick to the keep-it-simple principle.

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Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. What advice do you have for PR people that want to pitch you? I’m happy to chat about story ideas and pitches of all sorts. Contact me anytime: knagl@crain.com.

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Meeting Report Automotive Media 74

Bianchi Biz Blog

FEBRUARY 21, 2022

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. What advice do you have for PR people that want to pitch you? Reporter for Automotive News. Timing is always important.

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Meeting Transportation Media Sports 94

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. If I don’t understand why a topic is worth writing about, I’ll never be able to convince a reader to spend time with the story. What advice do you have for PR people that want to pitch you?

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Automotive Groups Meeting Technology 74

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. We’ll start with the most important aspect, which is crucial to your pitch standing a chance of getting picked up. It’s also crucial to understand sectors when pitching pieces.

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Writing Pitching Study Data 71

Bianchi Biz Blog

JUNE 21, 2022

I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. Whether it’s writing about establishing a tire maintenance program or explaining how hydrogen fuel cells work, I get great satisfaction from hearing a reader say, ‘thanks, I learned something from that story.’.

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Meeting Media Chemicals Radio 86

Bianchi Biz Blog

JUNE 21, 2021

as part of our coverage of the Detroit Three, but I also cover the automotive industry as a whole and a range of other business-related topics. I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them.

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Meeting Report Automotive Real Estate 95