Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. What is fascinating is how certain sensor technologies are reaching beyond automotive. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones.

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Meeting Automotive Media Technology 78

Stern + Associates

SEPTEMBER 20, 2022

A seasoned practitioner and executive named a “Next Generation Business Thinker” by the Financial Times, Wooten presents tactical and practical research-backed frameworks to guide decision makers on all matters related to leadership, strategy, and organizational culture. How to Emerge from Crisis a Better Organization.

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Leadership Crisis Management Crisis Financial 62

Bianchi Biz Blog

APRIL 19, 2021

So, for example, we’re less interested in stories about automotive executives and more interested in stories about the culture of cars and how it’s evolving. Our readers are very interested in what’s happening with self-driving cars, electric vehicles and automotive safety. We are primarily focused on stories that affect the consumer.

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Report Meeting Automotive Media 84

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

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Ethics Automotive Technology Conference 264

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. That led to a brief stint in marketing before I joined GIE Media to start Today’s Motor Vehicles , a magazine dealing with automotive manufacturing and design issues.

Meeting 78

Meeting Automotive Media Newspapers 78

Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. What are some of the key components of a successful strategic communication strategy? We also host our annual National ¡Bravo! It is complex, yet simple.

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Automotive Resources Strategy Consumer 245

Bianchi Biz Blog

MARCH 21, 2024

There certainly isn’t a lack of information available out there and it can be difficult to decide which resources are the best to focus your time on when it comes to keeping automotive and mobility technology supplier executives informed.

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Automotive Mobile Technology Transportation 120

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

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Meeting Real Estate Energy Agency 98

Bianchi Biz Blog

NOVEMBER 30, 2023

What this means for automotive PR professionals: use your seat to listen and develop a thoughtful, comprehensive media strategy that reflects the perspectives of the company’s key leadership. What this means for automotive PR professionals: key messaging is a vital tool in any PR practitioner’s toolbox.

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Media Relations Automotive Media Survey 94

Waxing UnLyrical

MAY 11, 2016

Particularly in the area of thought leadership, successful media relations campaigns involve multiple touches, particularly if you have a longer sales cycle. I shared this tidbit with a group of strategic communication students at The Ohio State University last month — it’s not something you hear very often but it’s true.

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Media Relations Media Measurement Conference 40

PRSay

JANUARY 14, 2020

10 was as consequential as Edison’s death was for the engineering professions, or Henry Ford’s for the automotive industry. Decades before “integrated communications” was coined to describe a more comprehensive approach to organizational strategy, Burson and Marsteller called it “total communications,” and their offering changed the game.

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Leadership Automotive Employee Corporate 158

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A PR program can raise awareness among relevant purchasing and manufacturing executives fairly efficiently through earned media features in automotive or manufacturing trades, as well as company-published content about the opportunity cost of running out of a key equipment part. Inspiring through storytelling.

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Publicity Storytelling Automotive Software 255

PRSay

OCTOBER 12, 2016

In September, 2015, Volkswagen suffered the wrath of the global community after disclosing that the company’s diesel cars were designed to cheat on tailpipe-emissions tests. In an interview with the New York Times , Hans-Gerd Bode, Volkswagen’s communications chief described the crisis as a “tsunami.” Sign up here.

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Big Data Crisis Communications Data Crisis 60