Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. Media Relations, Earned Media & the PESO© Model. dba Spin Sucks.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. What is fascinating is how certain sensor technologies are reaching beyond automotive. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones.

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Meeting Automotive Media Technology 78

Bianchi Biz Blog

OCTOBER 18, 2021

And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. How long have you been in journalism and how did you get started?

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Meeting Report Automotive Media 75

Bianchi Biz Blog

APRIL 19, 2021

So, for example, we’re less interested in stories about automotive executives and more interested in stories about the culture of cars and how it’s evolving. Our readers are very interested in what’s happening with self-driving cars, electric vehicles and automotive safety. We are primarily focused on stories that affect the consumer.

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Report Meeting Automotive Media 84

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. It’s no wonder marketing communications and PR professionals are frustrated. YES, it might be easier … but it’s not more effective for your brand.

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Automotive Media Report Print 77

Bianchi Biz Blog

APRIL 18, 2022

How long have you been in journalism and how did you get started? I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. She’s now a freshman in college and thinking about majoring in communications (despite my warnings).

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Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

JANUARY 8, 2024

How long have you been in journalism and how did you get started? I got a communications degree from the University of North Georgia, with a concentration in multimedia journalism. His name was Pip and he won the hearts of visitors and locals. It was even heated! I’ve been a journalist for just over four years now.

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Meeting Energy Local Media 97

PR in High Definition

MARCH 24, 2021

Onto the automotive industry and some major green pushes from Volvo and Volkswagen, which both announced plans to sell more electric cars. The big tech platforms bit back with threats to block all news content to Australians before eventually agreeing deals with the like of News Corp to pay for content.

Trends 96

Trends Retail Automotive Google 96

Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. What are some of the key components of a successful strategic communication strategy? Success is not garnered with a two-month campaign. It is complex, yet simple.

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Automotive Resources Strategy Consumer 245

Stern + Associates

SEPTEMBER 20, 2022

True inclusive leadership isn’t just inclusiveness for the sake of inclusiveness,” says Wooten, who is co-author of the Wall Street Journal, USA Today and Publishers Weekly bestselling book “ Arrive and Thrive: 7 Impactful Practices for Women Navigating Leadership ” (McGraw Hill, April 2022).

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Leadership Crisis Management Crisis Financial 62

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. You’re Already Late! Don’t panic but chances are you might already be behind in your CES planning.

Automotive 107

Automotive Mobile Technology Resources 107

Shift Communications

NOVEMBER 16, 2016

Unless you’re Facebook, Google or Apple, landing a hit in The Wall Street Journal or New York Times is no easy feat—but that’s not to say it can’t be done. Think retail, finance, manufacturing, automotive and so on. Emily Adams. Account Manager.

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B2B Media Automotive Pitching 60

Bianchi Biz Blog

NOVEMBER 30, 2023

What this means for automotive PR professionals: use your seat to listen and develop a thoughtful, comprehensive media strategy that reflects the perspectives of the company’s key leadership. What this means for automotive PR professionals: key messaging is a vital tool in any PR practitioner’s toolbox. Interesting in reading more?

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Media Relations Automotive Media Survey 92

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? My life as a freelancer began in 2012.

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Meeting Automotive Engineering Media 65