Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. Social media is not the silver bullet.

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Bianchi Biz Blog

JANUARY 22, 2024

By: Lisa DiFalco, Marketing Brand Ambassador, Seraph If you’re looking for recognition – and who isn’t? Are you an automotive supplier that is achieving great things within your plant operations? consider applying for Seraph’s Operational Excellence Awards. Entries are being accepted through March 8, 2024.

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Automotive Enterprise Resources Product Launch 89

Bianchi Biz Blog

JANUARY 25, 2021

The media often quote me as an automotive industry analyst, and I am a co-host of Wheelbearings podcast and creator of rebeccadrives.com , a site specializing in car reviews 200 words or less. Read about the brand you’re serving or the technology you’re pitching. Top 11 Meet the Media Profiles of 2020.

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Automotive Meeting Industry Media 70

Bianchi Biz Blog

FEBRUARY 29, 2024

Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape. She has also assisted clients on numerous PACE Award entries.

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Report Automotive Media Local 101

Bianchi Biz Blog

SEPTEMBER 7, 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Plus, shrinking advertising spends usually mean there’s a smaller news hole to compete for in your key traditional target media outlets. Why is that?

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Automotive Media Mobile B2B 73

Bianchi Biz Blog

SEPTEMBER 26, 2022

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. What insights will connect her more closely to the car and the brand? What will she love?

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Meeting Automotive Media Journalism 74

Bianchi Biz Blog

SEPTEMBER 1, 2022

This kind of input is actually part of the reason we created the “Meet the Media” blog series. Now our most popular blog feature, we pose questions to journalists to help PR folks, especially those in the automotive, mobility, commercial vehicle and Detroit business sectors, to better understand how they can better serve journalists.

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Automotive Pitching Meeting Healthcare 87

Bianchi Biz Blog

OCTOBER 28, 2021

But early indication looks to be positive, especially for automotive and mobility companies. The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. opens up as COVID19 vaccinations continue.

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Data Automotive Transportation Mobile 75

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

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Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

JUNE 17, 2021

While the Las Vegas Convention Center has added a new West Hall, where automotive and vehicle technology exhibitors will be grouped, for CES2022, there are already a record number of vehicle technology suppliers signed up, so the longer you wait, the fewer options you will have. Automotive Technology PR Specialists.

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Technology Automotive Trade Shows Hotels 86

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

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Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. YES, it might be easier … but it’s not more effective for your brand. And it’s not just us saying that. Author: Jim Bianchi.

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Automotive Media Report Print 77

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them. You can follow Mary on LinkedIn and Twitter.

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Meeting Automotive Engineering Journalism 72

Cision

JUNE 15, 2017

In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair. With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics.

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Automotive Resources Strategy Consumer 245

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. Meet the Media: Audrey LaForest, Washington, D.C.

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Meeting Automotive Media Transportation 81

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. And of course, it’s become one of the most important shows for the automotive industry in the world. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. Taking place Jan. Author: Jaclyn Bussert.

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Mobile Technology Automotive Meeting 87

Bianchi Biz Blog

OCTOBER 18, 2021

I’m the Editor of Green Car Reports, so on a daily basis, it’s my job to keep up on “green” vehicle news—that’s related to efficiency, electrification, emissions, and manufacturing tech. You might also be interested in: Meet the Media: Gary Witzenburg, Freelance Automotive Journalist. You can follow Bengt on Twitter: ben_gt.

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Meeting Report Automotive Media 75

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. And of course, it’s become one of the most important shows for the automotive industry in the world. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. Taking place Jan. Author: Jaclyn Bussert.

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Mobile Technology Automotive Meeting 52

Bianchi Biz Blog

NOVEMBER 2, 2020

I’ve been in the media business for almost 30 years, starting at SAE International (previously known as the Society of Automotive Engineers) as an entry-level editor after about two and a half years as a project and product engineer at Lear Siegler Seating Inc. How long have you been in journalism and how did you get started?

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Meeting Automotive Mobile Transportation 57

5W PR

JANUARY 17, 2020

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Mentions on Social Media –What are people saying about your brand? These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told?

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Measurement Publicity Television Analytics 78

prTini

JANUARY 6, 2017

10 manufacturing facilities, 1,500 dealerships and 136,000 employees, Toyota looks forward to collaborating with the Trump Administration to serve in the best interests of consumers and the automotive industry. If you represent a large, visible brand, ask yourself: What could he possibly tweet that could impact your reputation?

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Crisis Brand Branding Automotive 28