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Approaching PR In The Age Of New Media

Remote PR Jobs

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100
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AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used

Sword and the Script

For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. One of the key differences is that Intelligent Relations very openly pitches itself as a replacement for PR people. The pitches I’ve received are all highly automated.

Software 140
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How to Spy on Your Competition & Steal Their Secrets

Cision

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198
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PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

Sword and the Script

He published his article in December, noting, “iPRSoftware did not respond to questions on whether it had informed its clients of the data exposure.”. The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. How did it work?

Software 104
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The PR rollercoaster

Prakkypedia

Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings. It might mean a newspaper article for my client; a radio interview; a TV station visiting their worksite; or their guest blog post published.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

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How to Turn Unlinked Brand Mentions into Backlinks

Buzzstream

Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. When prompted to Choose a Prospect Source, choose “Search the Web.” Last, I clicked the “Outreach” dropdown menu, which shows the option to “Review on the Web.” First, I made sure to filter my pages for >=30 DA.

Brand 62