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ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
Maybe the story idea simply isn’t compelling or timely enough to capture media attention. PR advisors should voice their opinion when they feel something won’t work. Stakeholders must understand that if they can’t secure assets to round out a story, media may not be interested. Not everything is about coverage.
Onclusive
FEBRUARY 28, 2022
Thinking about the core human problem you are trying to solve means reflecting on the rationale why your communication strategy is needed in the first place. Building relationships with media outlets that publish powerful educational stories resulting in new inquiries can be linked with creating a new category in your industry.
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Sword and the Script
JULY 26, 2022
For any non-marketers out there, paid media is when you pay to place an article with a particular website. Take a look at this piece of paid media from Webex that appeared recently in Forbes. No matter how good the article is, that fact will affect the reader’s perception of the content. How do you earn media?
The Resolution Blog
MAY 24, 2017
Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? KPI: 1,000 downloads What was so good about the campaign? You just won two global AMEC awards for effective campaigns — what were they?
NewsWhip
JUNE 2, 2021
Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm. This article will describe its main features and give examples of how it guides decision making today. This gives you confidence you’ll be alerted to any major stories about Pfizer.
Bianchi Biz Blog
SEPTEMBER 26, 2022
We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars. What will matter most to her?
Sword and the Script
SEPTEMBER 3, 2019
All the sessions were recorded, including the panel I participated on for media relations. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. ” That quote comes from a press release about the report which pitches a sample.
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